75 diamonds for 75 years: Wrangler® to auction custom belt buckle in support of next generation cowboy & cowgirl

All proceeds generated by the diamond-encrusted showpiece will benefit nonprofits focused on cultivating youth participation in the western lifestyle and sport of rodeo.

“Wrangler has drawn inspiration from the code of the west since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve the culture and heritage of the great American cowboy,” said Allen Montgomery, vice president western and workwear – Wrangler. “We couldn’t think of a better finale to our 75th anniversary than working with two incredible organizations that are dedicated to empowering youth through embracing the power of the Cowboy Spirit."

Celebrating the beauty and originality of the buckle and the legends who represent the spirit of the west, a “Hands of Wrangler” photo series on @wrangler and @wranglernetwork social channels will highlight the buckle’s tour across the U.S. to meet iconic brand ambassadors of past and present, including Cody Johnson, JB Mauney, Leon Bridges and more.

With Wrangler celebrating 75 years, bidding opens today at a fitting $7,500 for the 6.34-carat buckle featuring 75 diamonds, yellow gold, blue topaz and sterling silver accents. Facilitated by WSMAuctioneers.com, a premier digital auction platform, the sale will support the missions of the selected charities, with earnings split evenly between the two.

For Western Sports Foundation and Lead Changes, in-person training events and camps play a significant role in connecting young people with the values and lifestyle of the west. Proceeds from this charitable auction will help facilitate these touchpoints and continue cultivating well-rounded cowboys and cowgirls for the future.

The auction will be live through December 30, 2022, at 5 p.m. and the winner will be announced in January 2023. To learn more about the Wrangler 75th Anniversary diamond belt buckle, visit WSM.com and wranglernetwork.com.