#Denim

2022-11-17

75 diamonds for 75 years: Wrangler® to auction custom belt buckle in support of next generation cowboy & cowgirl

Global denim icon Wrangler® announced today the digital auction of a one-of-one belt buckle hand-crafted by legendary buckle and jewelry company Montana Silversmiths®, which costs more than $40,000 in celebration of the brand’s diamond anniversary. Wrangler will donate 100% of all proceeds to Western Sports Foundation and Lead Changes, two independent non-profit organizations dedicated to preserving and promoting the western way of life.

All proceeds generated by the diamond-encrusted showpiece will benefit nonprofits focused on cultivating youth participation in the western lifestyle and sport of rodeo.

“Wrangler has drawn inspiration from the code of the west since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve the culture and heritage of the great American cowboy,” said Allen Montgomery, vice president western and workwear – Wrangler. “We couldn’t think of a better finale to our 75th anniversary than working with two incredible organizations that are dedicated to empowering youth through embracing the power of the Cowboy Spirit."

Celebrating the beauty and originality of the buckle and the legends who represent the spirit of the west, a “Hands of Wrangler” photo series on @wrangler and @wranglernetwork social channels will highlight the buckle’s tour across the U.S. to meet iconic brand ambassadors of past and present, including Cody Johnson, JB Mauney, Leon Bridges and more.

With Wrangler celebrating 75 years, bidding opens today at a fitting $7,500 for the 6.34-carat buckle featuring 75 diamonds, yellow gold, blue topaz and sterling silver accents. Facilitated by WSMAuctioneers.com, a premier digital auction platform, the sale will support the missions of the selected charities, with earnings split evenly between the two.

For Western Sports Foundation and Lead Changes, in-person training events and camps play a significant role in connecting young people with the values and lifestyle of the west. Proceeds from this charitable auction will help facilitate these touchpoints and continue cultivating well-rounded cowboys and cowgirls for the future.

The auction will be live through December 30, 2022, at 5 p.m. and the winner will be announced in January 2023. To learn more about the Wrangler 75th Anniversary diamond belt buckle, visit WSM.com and wranglernetwork.com.

Kontoor Brands announces USD300 Million share repurchase program

Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands, Wrangler® and Lee®, today reported that the Company’s Board of Directors has authorized a share repurchase program of up to $300 million of the Company’s common stock. The new repurchase authorization replaces the existing share repurchase program announced on August 5, 2021.

Wrangler® and Barbie® launch collection of coordinating denim, jackets, tops, tees, and dresses for women and girls

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

The Technology Hub for global denim trends: ITM 2026

The ITM 2026 International Textile Machinery Exhibition, to be held at the Tüyap Fair and Congress Center in Istanbul from June 9–13, 2026, brings together groundbreaking technologies in denim production. From smart production systems to eco-friendly raw materials, from digital washing solutions to laser effect technologies, innovations that will shape the future of denim will be showcased for the first time at ITM 2026.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

Proven performance, optimised costs – the new RE 6 EL

Nowadays textile companies increasingly need to produce small production runs and respond to market changes with instantaneous pattern changes in order to operate profitably – meaning they require machines that offer maximum flexibility, reliability and cost efficiency. KARL MAYER understands the challenges of the market and is launching its new RE 6 EL. The Raschel machine offers the core strengths of the classic RSE 6 EL and essentially the same performance parameters, but has been further cost-optimised largely due to local production advantages. This makes the newcomer an efficiency champion in production, especially when it comes to frequent pattern changes.

European business associations celebrate the signature of the EU-Mercosur FTA

The 17th January marks a historic milestone with the signing of the EU-Mercosur Trade Agreement, creating the biggest trading block in the world. European business – represented by more than 28 associations across a wide range of sectors – warmly welcomes this signature. It sends a strong and timely signal that the EU remains open and is committed to rules-based global trade. In a time of global uncertainty, this agreement is a key growth booster.