#Denim

2022-11-17

75 diamonds for 75 years: Wrangler® to auction custom belt buckle in support of next generation cowboy & cowgirl

Global denim icon Wrangler® announced today the digital auction of a one-of-one belt buckle hand-crafted by legendary buckle and jewelry company Montana Silversmiths®, which costs more than $40,000 in celebration of the brand’s diamond anniversary. Wrangler will donate 100% of all proceeds to Western Sports Foundation and Lead Changes, two independent non-profit organizations dedicated to preserving and promoting the western way of life.

All proceeds generated by the diamond-encrusted showpiece will benefit nonprofits focused on cultivating youth participation in the western lifestyle and sport of rodeo.

“Wrangler has drawn inspiration from the code of the west since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve the culture and heritage of the great American cowboy,” said Allen Montgomery, vice president western and workwear – Wrangler. “We couldn’t think of a better finale to our 75th anniversary than working with two incredible organizations that are dedicated to empowering youth through embracing the power of the Cowboy Spirit."

Celebrating the beauty and originality of the buckle and the legends who represent the spirit of the west, a “Hands of Wrangler” photo series on @wrangler and @wranglernetwork social channels will highlight the buckle’s tour across the U.S. to meet iconic brand ambassadors of past and present, including Cody Johnson, JB Mauney, Leon Bridges and more.

With Wrangler celebrating 75 years, bidding opens today at a fitting $7,500 for the 6.34-carat buckle featuring 75 diamonds, yellow gold, blue topaz and sterling silver accents. Facilitated by WSMAuctioneers.com, a premier digital auction platform, the sale will support the missions of the selected charities, with earnings split evenly between the two.

For Western Sports Foundation and Lead Changes, in-person training events and camps play a significant role in connecting young people with the values and lifestyle of the west. Proceeds from this charitable auction will help facilitate these touchpoints and continue cultivating well-rounded cowboys and cowgirls for the future.

The auction will be live through December 30, 2022, at 5 p.m. and the winner will be announced in January 2023. To learn more about the Wrangler 75th Anniversary diamond belt buckle, visit WSM.com and wranglernetwork.com.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

ISKO brings conscious color, texture, and tactile evolution to Bluezone Munich

At Bluezone ISKO is debuting its FW 27–28 Collection, structured around a trio of core sensory pillars: color, texture, and touch. This season, the textile leader showcases a creative vision where emotional connection and advanced technical innovation come together. The entire range is anchored by a dedicated commitment to eco-conscious material creation, utilizing patented processing technologies and high-quality Next-Gen materials powered by RE&UP.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

PERFORMANCE DAYS announces new focus topic & forums for October 2026

With its upcoming October 13–14, 2026 edition, PERFORMANCE DAYS is placing the spotlight on one of the textile industry’s most important transformations: “Bio-Based Materials – From Fiber to Fabric”, a two-part Focus Topic exploring the future of bio-based innovation across the textile value chain. Part 1, presented in October 2026, will focus on fibers and next-generation material developments, while Part 2 at the March 2027 edition will shift the perspective toward dyeing, finishing, additives, and processing technologies.

Febratex 2026 to be the largest edition of the leading textile trade fair in the Americas with 10 exhibition halls

Febratex 2026 will be the largest edition in the history of the leading textile trade fair in the Americas. Dedicated to the textile and apparel manufacturing industries, the event will take place from August 18–21, 2026, in Blumenau, Santa Catarina, Brazil, with a strong focus on technology, sustainability, and business generation.

Cotton Brazil Dialogues field trip brings international stakeholders closer to Brazil’s cotton production chain

How do you build trust across the global textile value chain? By opening the farm gates. This is the principle behind the Cotton Brazil Dialogues. At the end of July, the programme welcomed its first group of international participants for a five-day immersion into Brazilian cotton production, combining field visits with technical workshops to showcase the quality, sustainability, innovation and traceability behind one of the world’s leading cotton origins.