#Denim

2023-10-05

Wrangler® and Barbie® launch collection of coordinating denim, jackets, tops, tees, and dresses for women and girls

Wrangler x Barbie brings archival, western-inspired styles and plenty of pink © 2023 Wrangler

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

To view the Multimedia News Release, please click: ?https://www.multivu.com/players/uk/9204751-wrangler-barbie-launch-collection-denim-women-girls/

Capturing the imaginative, playful style of Barbie and featuring iconic silhouettes and quintessential western design elements from Wrangler – including a pink rendition of the iconic and unmistakable Wrangler back-pocket leather patch – Wrangler x Barbie features an assortment of mix-and-match pieces for women and girls. The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler's roots and the Barbie brand's signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colors, lively prints and a touch of western flair.

For many generations, Wrangler has represented and supported the hard-earned pursuits and dreams of the American West while the Barbie brand has empowered fans of all ages to believe that they can be anything. Barbie herself has been depicted as a farmer and an equestrian, so the Wrangler x Barbie collection fittingly incorporates western-inspired Barbie illustrations, patterns, textures and aesthetics for those who have always dared to dream.

"Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women's fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations," says Jenni Broyles, senior vice president, Wrangler. "Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time."

The collaboration is backed by iconic brand histories full of rich, symbolic and classic fashions and cultural moments, and inspired by two brands that have been making products long-cherished as collectible items passed down through generations. Wrangler x Barbie reimagines brand archives and pays homage to the Barbie brand's history of experimenting with western-inspired fashion and her authentic western lifestyle, including her experience as a horse owner beginning in the 1970s.

Wrangler x Barbie is available on Wrangler.com and in store. To learn more about the collection, upcoming collaborations between Mattel and Wrangler, and the groundbreaking brands leading women to pursue their passions, follow @wrangler, @barbie and @barbiestyle.

Kontoor Brands announces USD300 Million share repurchase program

Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands, Wrangler® and Lee®, today reported that the Company’s Board of Directors has authorized a share repurchase program of up to $300 million of the Company’s common stock. The new repurchase authorization replaces the existing share repurchase program announced on August 5, 2021.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

KARL MAYER opens a new TEXTILE INNOVATION CENTRE – a new era of textile innovation begins

KARL MAYER is opening its new TEXTILE INNOVATION CENTRE (TIC), sending a strong signal that it is driving textile innovation forward and opening up new perspectives for the textile industry. The TIC brings together the latest developments in Warp Knitting, Technical Textiles and Warp Preparation – KARL MAYER’s core areas of expertise.

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

Exchange data between textile companies openly, securely and cost-effectively without a central platform – ITA makes it possible

The Institut für Textiltechnik (ITA) of RWTH Aachen University has launched a new demonstrator for an open and secure data space in the textile industry at the Digital Innovation Centre Europe (DICE). For the first time, the demonstrator shows directly and clearly how companies can share their data securely with each other without the need for a central platform. Data exchange is based on shared, freely usable technical foundations.

Kelheim Fibres GmbH informs about the closure of operations

The management of Kelheim Fibres GmbH informs that business operations will be terminated as of 31 March 2026. A continuation of the company beyond this date is not possible. The investor and sales process conducted within the framework of the self-administration did not lead to a positive outcome. The potential strategic investor who most recently entered the process has withdrawn from a potential investment at short notice.