#Denim

2023-10-05

Wrangler® and Barbie® launch collection of coordinating denim, jackets, tops, tees, and dresses for women and girls

Wrangler x Barbie brings archival, western-inspired styles and plenty of pink © 2023 Wrangler

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

To view the Multimedia News Release, please click: ?https://www.multivu.com/players/uk/9204751-wrangler-barbie-launch-collection-denim-women-girls/

Capturing the imaginative, playful style of Barbie and featuring iconic silhouettes and quintessential western design elements from Wrangler – including a pink rendition of the iconic and unmistakable Wrangler back-pocket leather patch – Wrangler x Barbie features an assortment of mix-and-match pieces for women and girls. The collection contains the denim brand's perfected bootcut jean and first Wrancher® Dress Jean for women in a vibrant Barbie pink. Bridging Wrangler's roots and the Barbie brand's signature California vibes, the collection also includes an assortment of casual and statement pieces across shirts, dresses, tees and jackets incorporating fierce colors, lively prints and a touch of western flair.

For many generations, Wrangler has represented and supported the hard-earned pursuits and dreams of the American West while the Barbie brand has empowered fans of all ages to believe that they can be anything. Barbie herself has been depicted as a farmer and an equestrian, so the Wrangler x Barbie collection fittingly incorporates western-inspired Barbie illustrations, patterns, textures and aesthetics for those who have always dared to dream.

"Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women's fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations," says Jenni Broyles, senior vice president, Wrangler. "Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time."

The collaboration is backed by iconic brand histories full of rich, symbolic and classic fashions and cultural moments, and inspired by two brands that have been making products long-cherished as collectible items passed down through generations. Wrangler x Barbie reimagines brand archives and pays homage to the Barbie brand's history of experimenting with western-inspired fashion and her authentic western lifestyle, including her experience as a horse owner beginning in the 1970s.

Wrangler x Barbie is available on Wrangler.com and in store. To learn more about the collection, upcoming collaborations between Mattel and Wrangler, and the groundbreaking brands leading women to pursue their passions, follow @wrangler, @barbie and @barbiestyle.

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

The beauty of imperfection: Officina39 explores denim's next chapters

Officina39 returns to Kingpins Amsterdam on October 14–15, booth White 01, with a creative and technological program that brings together its new Spring/Summer 2028 collection, advances in denim finishing and collaborations spanning design, fabric development, fashion and publishing. At the center of the presentation of the Italian company is a shared idea: that distinctive aesthetics, responsible chemistry and efficient industrial processes can evolve together, opening new creative possibilities for contemporary denim.

EDANA welcomes definitive EU anti-dumping measures on Chinese PET spunbond

EDANA, the international association serving the nonwovens and related industries, has welcomed the European Commission's decision to impose definitive anti-dumping duties on imports of PET spunbond originating in China. The association considers the measures an important step towards restoring fair competition and safeguarding European industrial capacity.

EU imposes definitive anti-dumping duties on Chinese PET spunbond imports

The European Commission has introduced definitive anti-dumping duties ranging from 39.8% to 48.1% on imports of PET spunbond from China. The measures, which entered into force on 31 October 2026, will remain in place for five years and are intended to address unfairly priced imports that have caused injury to European manufacturers. The EU market for these nonwoven materials is valued at approximately €200 million.

Monforts ready for India’s next phase of textile growth at ITME 2026

Advanced finishing, coating and energy-efficient processing will be highlighted by Monforts at India ITME 2026, as the region’s textile manufacturers increasingly look beyond volume production towards higher-value fabrics. The German finishing machinery specialist sees considerable potential in India as investment continues in conventional apparel and home textiles alongside rapidly developing markets for technical textiles, activewear, sportswear, filtration and automotive applications.