#Denim

2022-09-22

Music and denim collided during New York Fashion Week with the launch of Wrangler® and Leon Bridges Collab

Last week, during New York Fashion Week, Wrangler® hosted an intimate event with Grammy Award-winning recording artist Leon Bridges as part of a yearlong 75th-anniversary celebration, debuting a soulful collaboration nodding to silhouettes from the brand’s iconic archives and Bridges’ personal style. With each piece in the collection telling a different story, the Leon Bridges x Wrangler Collection was teased at Baby’s All Right in the Williamsburg neighborhood of Brooklyn, N.Y.

Bridges brought his authentic Texas roots to the occasion, sharing an intimate performance from his latest album with invite-only guests. He also described the inspiration behind the collaboration, which he provided creative direction for while on tour, revealing how the designs nod to urban and contemporary music culture alongside the time-honored western aesthetics of Wrangler.

After the performance, Wrangler unveiled their one-and-only Legendary-Tier NFT, which was sold via an online auction. This NFT drop follows the spring release of the digitally animated Icon-Tier NFTs featuring Bridges’ dance moves. The auction winner received a custom-crafted retro-futuristic suitcase that holds one of the two custom Wrangler denim suits in existence, the other in Bridges’ private clothing collection. Stitched together with hidden digital content, the winner has exclusive access to content and holds the accompanying 1-of-1 digital NFT, representing ownership of this work of art on the blockchain, which will live exclusively on LTD.INC’s platform.

The Leon Briges x Wrangler Collection will be released later this month and available on Wrangler.com and select major retailers.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

ISKO unveils a new circular vision of color, texture and tactile innovation at Denim Première Vision Milan

At Denim Première Vision Milan (booth G3), ISKO introduces its FW27-28 Collection, built around three defining elements: color, texture and touch. This season, ISKO presents a vision where emotion and advanced textile innovation converge, rooted in a steadfast commitment to responsible material development by utilizing patented technologies and high-quality raw materials, powered by RE&UP.

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.

TM WEFT, 270" – More width, more design freedom for the fashion world

KARL MAYER is expanding its successful TM WEFT series with an innovative model that opens up new possibilities, particularly in the fashion & apparel sectors. With a working width of 270", this new machine with weft-insertion not only offers significantly higher output than its narrower counterparts but is also specifically tailored to the demands of dynamic clothing market – particularly in China and Türkiye. A well-thought-out upgrade also ensures even greater design versatility.

YKK invests USD 150 million in new manufacturing facility in India

YKK Corporation has announced plans to construct a new manufacturing facility in India, reinforcing its long-term commitment to one of the world's fastest-growing textile and apparel production hubs. The new factory will be built at Origins by Mahindra in Chennai, Tamil Nadu, and will become the third manufacturing site of YKK India Private Limited. The facility is expected to be completed by February 2028 and represents an investment of approximately USD 150 million, covering land, buildings, machinery and equipment.