#Denim

2022-09-22

Music and denim collided during New York Fashion Week with the launch of Wrangler® and Leon Bridges Collab

Last week, during New York Fashion Week, Wrangler® hosted an intimate event with Grammy Award-winning recording artist Leon Bridges as part of a yearlong 75th-anniversary celebration, debuting a soulful collaboration nodding to silhouettes from the brand’s iconic archives and Bridges’ personal style. With each piece in the collection telling a different story, the Leon Bridges x Wrangler Collection was teased at Baby’s All Right in the Williamsburg neighborhood of Brooklyn, N.Y.

Bridges brought his authentic Texas roots to the occasion, sharing an intimate performance from his latest album with invite-only guests. He also described the inspiration behind the collaboration, which he provided creative direction for while on tour, revealing how the designs nod to urban and contemporary music culture alongside the time-honored western aesthetics of Wrangler.

After the performance, Wrangler unveiled their one-and-only Legendary-Tier NFT, which was sold via an online auction. This NFT drop follows the spring release of the digitally animated Icon-Tier NFTs featuring Bridges’ dance moves. The auction winner received a custom-crafted retro-futuristic suitcase that holds one of the two custom Wrangler denim suits in existence, the other in Bridges’ private clothing collection. Stitched together with hidden digital content, the winner has exclusive access to content and holds the accompanying 1-of-1 digital NFT, representing ownership of this work of art on the blockchain, which will live exclusively on LTD.INC’s platform.

The Leon Briges x Wrangler Collection will be released later this month and available on Wrangler.com and select major retailers.

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

ISKO unveils a new circular vision of color, texture and tactile innovation at Denim Première Vision Milan

At Denim Première Vision Milan (booth G3), ISKO introduces its FW27-28 Collection, built around three defining elements: color, texture and touch. This season, ISKO presents a vision where emotion and advanced textile innovation converge, rooted in a steadfast commitment to responsible material development by utilizing patented technologies and high-quality raw materials, powered by RE&UP.

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.

Fifteen years of Autoneum – From spin off to global technology leader

What started as a strategic carve‑out has since become the success story of a global technology leader in acoustic and thermal management solutions for vehicles. Headquartered in Winterthur, Switzerland, Autoneum supplies leading automobile manufacturers worldwide with innovative, lightweight and increasingly sustainable solutions.

Kruger, Canada, orders first nonwovens line for sustainable wipes from ANDRITZ

International technology group ANDRITZ has received an order from newly established Kruger Nonwovens to deliver a complete WetlaceTM hybrid line for the Wayagamack mill in Trois-Rivières, Quebec, Canada. With this investment, pulp and paper producer Kruger is preparing to enter the nonwovens market with a new generation of plastic-free, chemical-free materials for sustainable wipes. The line is the first of its kind in Canada and is scheduled to start production in 2028.

Picanol to present its leading weaving technology at ITM 2026

Picanol is pleased to announce it will be participating in ITM 2026 in Istanbul. This is a key event for industry professionals to engage with the Turkish textile industry as well as the extensive international audience attending the fair. During the event, Picanol will present its latest innovations to the visitors in Hall 8, booth 802.