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#Denim

Marking its continued global expansion, Kontoor opens first Wrangler® retail store in China

Earlier this month, Kontoor Brands unveiled its first, freestanding Wrangler® retail location in China. Located in the Nanjing Deji Plaza, a top retail destination, the store brings to life the adventurous optimism of Wrangler’s cowboy spirit, leveraging the brand’s rich heritage. The launch will deliver engaging and innovative experiences to Wrangler’s growing Chinese consumer base.

“We have spent the last year building awareness and demand for the Wrangler brand in China through curated product offerings and innovative digital experiences,” said John Gearing, Vice President, Kontoor Brands, Asia. “The Nanjing store unveils a new retail store concept that we have designed to excite and engage China’s youth and young at heart. In the coming months, you can expect to see additional Wrangler stores in top retail destinations as we continue to unleash Wrangler’s heritage to a new audience.”




Kontoor first introduced the Wrangler brand to Chinese consumers in December 2020, taking a digital-first approach, the initial product offerings were made available to consumers through Tmall, a leading online retailer in China. The new retail location in Nanjing marks an important step forward in the Wrangler brand’s expansion into the Chinese market.


More News from TEXDATA International

#ITM 2026

ITM 2026: The new geography of textile production

New production hubs are emerging across North Africa and Central Asia, while Türkiye is accelerating its transformation toward higher-value, technology-driven and more sustainable textile manufacturing.

#Research & Development

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

#Knitting & Hosiery

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

#Associations

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

More News on Denim

#Recycled Fibers

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.

#Denim

ISKO brings conscious color, texture, and tactile evolution to Bluezone Munich

At Bluezone ISKO is debuting its FW 27–28 Collection, structured around a trio of core sensory pillars: color, texture, and touch. This season, the textile leader showcases a creative vision where emotional connection and advanced technical innovation come together. The entire range is anchored by a dedicated commitment to eco-conscious material creation, utilizing patented processing technologies and high-quality Next-Gen materials powered by RE&UP.

#Denim

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

#Denim

Officina39 brings modular Low Temperature Reactive Dyeing and a new vision of denim efficiency to Denim Première Vision Milan 2026

At Denim Première Vision Milan 2026, at Stand G21, Officina39 returns to the international denim stage with a clear message: the next phase of denim innovation will be shaped by process efficiency, creative flexibility and the ability to rethink established industrial routines.

Latest News

#Knitting & Hosiery

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

KARL MAYER is turning its anniversary year 2027 into a milestone for the textile sector. To mark its 90th anniversary, the industry leader is inviting customers, partners, and experts from around the world to a unique event series in September aimed at pushing boundaries, unlocking new opportunities, and jointly setting the course for a new era in textiles – just as KARL MAYER has done throughout its history. The company’s headquarters in Obertshausen, near Frankfurt, is the place to be.

#Associations

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

#Recycling / Circular Economy

nova-Institute launches groundbreaking Advanced Recycling Database for strategic market insight

The new Advanced Recycling Database reduces complexity by providing industry stakeholders with up-to-date expert-reviewed intelligence on companies, technologies, plants, capacities, locations, products and partnerships across the global advanced recycling landscape.

#Yarns

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

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