#Denim

2021-10-21

REVOLVE and Recover™ launch sustainable denim collection with lovers and friends

Global fashion retailer REVOLVE has partnered with Recover™, leading producer in recycled cotton fiber, to introduce a sustainable denim collection with REVOLVE-owned brand Lovers and Friends.

Recover™ is an innovative textile fiber producer that has been pioneering sustainable materials and recycling since 1947. The company recycles post-industrial and post-consumer cotton waste, replacing the need to cultivate cotton, dramatically reducing water waste, limiting the use of dyes through its RColorBlend system, and reducing textile landfill waste.

Launched today, the range features 14 styles of jeans, each produced with a minimum of 15% Recover™ recycled cotton fiber made from post-consumer denim.

The pairing of the valuable resources Recover™ provides with Lovers and Friends underscores REVOLVE’s commitment to sustainable fashion, and leading the change towards a more circular, and enduring fashion system.

“REVOLVE has a responsibility to contribute positively to the longevity of our industry and ecosystem, and for us, this process begins at home. We have worked with thousands of brands and suppliers, and Recover™ is unparalleled in its expertise and long-term focus. We are proud to partner with this multigeneration, family-owned business to deliver the strongest messaging and product to our consumers with one of our most recognizable owned brands, Lovers and Friends.” - Michael Mente, Co-CEO and Co-Founder REVOLVE Group.

“It is great to launch this sustainable collection today with such an iconic American brand and denim product. By incorporating Recover´s lowest-impact, highest-quality recycled fiber into the Lovers and Friends denim line we have created a strong collaboration that is helping to bring sustainable fashion closer to the consumer. Recover™ aims to scale its recycled cotton fiber production to help more brands meet their sustainable goals and achieve circular fashion for all.” - Alfredo Ferre, CEO Recover™

Recover™ has already supplied its recycled cotton and cotton blend fibers to illustrious brands such as Wrangler, H&M Group, Tommy Hilfiger, G-Star, The North Face, Billabong and Primark among many others during its rich history.

“Recover™ is building a strong ingredient brand, with the mission to dramatically enhance the environmental value of the garment for the final customer. We’ve taken special care in the way we inform them about the impact of this collection in collaboration with REVOLVE. The hang tag includes a QR code that leads to more information about the environmental savings, such as water, and compares them to day-to-day activities, like the number of showers, to make them more understandable.” – Boris Mercier, Marketing Director Recover™

By adding REVOLVE and Lovers and Friends to its portfolio, Recover™ moves one step closer to achieving its mission of “circular fashion for all”.

Price Range: $128-$158. Available at REVOLVE.com

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Denim moves towards sustainability

EIM (Environmental Impact Measurement), the global reference platform for measuring the environmental impact of garment finishing, presents the second edition of its annual report Denim Industry Progress & Insights 2025. The study analyses over 100,000 real denim finishing processes, providing an accurate and up-to-date view of the industry’s evolution towards more sustainable models.

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

ISKO introduces a new chapter of denim innovation at Kingpins Amsterdam with FW 27/28

At Kingpins Amsterdam, ISKO presents its latest FW27/28 collection, a forward-looking exploration of denim that merges advanced color technologies, innovative fabric engineering, and contemporary finishing techniques. Designed to meet the evolving demands of the industry, the collection reflects ISKO’s commitment to pushing the boundaries of authenticity, performance, and responsible innovation, while also embracing a strong lifestyle perspective.

STFI highlights textile circular economy and alternative fibres at INDEX™ 2026

From 19 to 22 May 2026, INDEX will invite visitors to Lake Geneva for the world's leading nonwovens trade fair. The Centre of Excellence in Nonwovens at the Sächsisches Textilforschung- sinstitut e.V. (STFI) will be in attendance to present the latest developments in nonwovens research. In the field of the textile circular economy, the STFI will present acoustically effective nonwovens made from chemical recycling residues. The range also includes innovations aimed at replacing conventional raw materials, such as the biobased and biodegradable polymer polybutylene succinate (PBS) and Kendyr as an alternative to cotton.

FET’s revolutionary gel spinning system wins Techtextil Innovation Award

FET has received the prestigious Techtextil Innovation Award 2026 in the New Production Technology category. The Techtextil Innovation Award honours outstanding ideas in textile technology, sustainability, AI and the creation of technical textiles, selected by an international jury of experts. Ranging from new materials to new production technologies, this award recognises progressive ideas that are driving forces for numerous industries, such as automotive, medical and construction.