#Denim

2021-07-05

ISKO launches ISKO™ World – the next step in the company’s mission to shape the future of the industry

ISKO, the leading denim ingredient brand, once again leads the way in developing innovative solutions for its clients with the launch of the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

The world around us is becoming increasingly digitized and fashion has followed suit. It is now more commonplace to see virtual fashion collections and campaigns featuring digital avatars.

“As the move towards digital and 3D experiences becomes more pronounced, ISKO foresaw the need to supplement and find additional ways to engage with its customers outside of traditional channels such as face-to-face sales meetings, trade shows and the company’s website. We know that virtual reality experiences are more memorable and engaging than static, digital formats so developing a 3D digital virtual showroom was the ideal solution”, says ISKO’s Senior Manager of Digital Commerce, Joost Verbeek.

Every product on display has been fully rendered as opposed to using 360 ? photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

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