#Denim
ISKO teams up with Soorty to launch a first-of-its-kind collaboration.
The two global denim powerhouses join forces to transform and introduce new ways of working and doing business in the industry.
Through this partnership, ISKO and Soorty have developed a business model that is a first in the industry with the potential to change working practices for the better and unlock value for the entire market through the scaling of responsible innovations. The two players are at the forefront of sustainability, inclusivity, technology and education in the industry and are driven by a shared approach that prioritizes synergy, cross-fertilization, and a quest for constant improvement.
The first collaborative effort between the companies sees the launch of the ISKO Future FaceTM by Soorty collection. Created using ISKO’s innovative ISKO Future FaceTM technology, it is produced by Soorty specifically for the US market. ISKO Future FaceTM is a patented woven fabric that looks like a knit. This fabric innovation combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.
“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever”, said Marco Lucietti, ISKO Directorof Strategic Projects. “We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business and a better future.”
Today's business landscape is calling out to all stakeholders to create connections that help take care of the planet and its people. ISKO’s Responsible InnovationTM approach is founded on creativity, competence and citizenship and demonstrates the company’s effort to make the world a better place. Soorty, Pakistan's largest vertically integrated denim company, is committed to a vision of a clean, green and fair future for all, which is a perfect alignment for this partnership.
“We believe in cooperation over competition. And we believe that this cooperation – which is the first of its kind in the industry – will unlock immense value for brands and consumers”, said Asad Soorty, Director of Soorty Enterprises. “ISKO Future FaceTM by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market.”
