#Yarn & Fiber

2022-07-21

Lenzing partners with Red Points to fight counterfeits and protect its customers

Lenzing Group, a leading global producer of wood-based specialty fibers, has announced a partnership with Red Points, a global leader in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services.

As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection

Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains

Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

“Brand protection has always been a top priority at Lenzing. The purpose is not only to avoid infringement and counterfeiting issues, but also to protect our supply chain and brand partners. Our ultimate aim is for end-consumers to receive greater value for money in terms of sustainability,” says Harold Weghorst, Vice President of Global Marketing and Branding at Lenzing AG. “Our verification, certification, and licensing efforts provide partners and consumers along the value chain confidence in the authenticity of Lenzing fibers in the finished products.”

Protecting the interest of Lenzing’s partners and consumers

Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

“We are delighted to partner with Lenzing and provide them with effective solutions to detect and remove online counterfeits at scale. There is an increasing need for brand protection across all industries and having Lenzing on board shows us that consumers are looking for more transparency.” said Sergi Garcia, Chief Marketing Officer of Red Points. “At Red Points, our mission is to make all ecommerce channels –from global social media to NFT marketplaces– a safer place for brands and consumers.”

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Lenzing reports improved half-year results and advances strategic transformation

Despite a persistently challenging market environment in the first half of 2026, characterized by volatile energy and raw material prices, subdued global consumer demand and intensified competition from Asia, the Lenzing Group significantly improved its financial performance. Net result after tax more than doubled to EUR 35.6 million, compared with EUR 15.2 million in the first half of 2025. Free cash flow increased to EUR 45.8 million, while EBITDA amounted to EUR 239.2 million. Revenue totaled EUR 1.27 billion, compared with EUR 1.34 billion in the previous year.

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

Dornbirn GFC 2026 expands conference program with new thematic sessions

For 65 years, Dornbirn GFC has stood for innovation and is one of the world’s leading conferences in the fiber industry. From September 16 to 18, 2026, the international fiber community will meet in Dornbirn, Austria, to discuss current trends, technological developments, and forward-looking solutions. More than 600 experts from industry and academia from over 30 countries are expected to attend. With around 100 presentations by renowned speakers, a 2,5-day conference program, and three parallel presentation rooms with moderated sessions, Dornbirn GFC provides a first-class platform for knowledge exchange, networking, and international collaboration. Together, participants will generate ideas and impulses that will sustainably shape the future of the global fiber industry.

Global Standards announce launch of a new textile processing standard

The 14th September 2026 marks the public launch of the Global Responsible Textile Standard (GRTS), a new standard for the processing of textiles made from fibres certified to third-party standards recognised by GRTS and covering a broad range of plant, animal, synthetic, man-made cellulosic and recycled fibres.

Orient Rongheng connects production planning across China and Bangladesh with FastReactPlan

Chinese apparel manufacturer Orient Rongheng is implementing Coats Digital’s FastReactPlan to digitalize production planning across its manufacturing operations in China and Bangladesh. The project aims to connect capacity, materials and order planning across multiple factories while integrating these processes with the company’s existing ERP and Manufacturing Execution System (MES).

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

bluesign launches bluepass alongside first consumer-facing campaign

With its first consumer-facing advertising campaign, bluesign is taking a new approach to making chemical management, manufacturing standards and third-party verification more visible to consumers. The UNSEEN campaign will launch on September 20 around New York Climate Week and accompanies the introduction of bluepass, bluesign’s new consumer-facing designation.