ISPO Munich 2024 unveils the future of sportswear

The epicenter for this is Hall B1, where ISPO 520M by Highsnobiety sets the stage to jointly shape the future of outdoor, fashion, and culture. Simultaneously, the Zeitgeist by ISPO presentation concept offers brands a platform to elevate the momentum of sportswear with their innovative designs and concepts. This experience is further enriched by the new partnership with JOOR, the world’s largest digital wholesale platform in fashion, which provides seamless access to the fashion and lifestyle markets.

“Contemporary outdoor, tenniscore, basketball, or running: no matter which sport-inspired lifestyle is currently trending or set to trend, it's clear that sports and outdoor activities are capturing the spirit of the times. At ISPO Munich, we will showcase how versatile and inspiring the fusion of sports and style, outdoor and fashion can be on our curated special areas, Zeitgeist by ISPO and 520M by Highsnobiety,” says Exhibition Director Lena Haushofer. These spaces provide the perfect setting for building valuable connections and fostering extensive networking opportunities.

520M by Highsnobiety

The fusion of fashion and outdoor worlds has ushered in a new era of creative collaboration. 520M by Highsnobiety stands at the crossroads of fashion, outdoor lifestyle, and culture, offering a dynamic platform that merges expertise from ISPO's performance sphere with Highsnobiety's cultural and fashion influence. 520M delves into the evolving landscape of outdoor fashion, highlighting the brands, products, and individuals shaping this transformative field.

David Fischer, CEO and Founder of Highsnobiety, shares his excitement: “We at Highsnobiety are thrilled to partner with ISPO once again. This year, our Area 520M at ISPO is the melting pot where style and culture converge with sport and innovation. ISPO Munich provides the perfect stage for this fusion, where the future of sports and sports fashion come together seamlessly.” 520M is not just a showcase but also a vibrant hub for the community to engage with leading visionaries and creative minds in the industry. This year, brands like HOKA and Stanley are already on board, adding to the excitement and innovation on display.

Zeitgeist by ISPO

After its impressive debut last year, Zeitgeist by ISPO is returning to ISPO Munich for its second edition. This dynamic platform will spotlight both iconic sportswear brands and emerging streetwear labels, providing them with a prestigious stage.

Lena Haushofer explains, “We aim is to unite the most exciting names in the industry—trendsetters, pioneering brands, established leaders, and fresh newcomers. The common thread is creativity and originality. Zeitgeist by ISPO will reveal the innovative perspectives that are shaping the future of fashion, sportswear, and street fashion. The true impact of these groundbreaking brands becomes evident when they are given the right showcase.”

This year’s lineup includes returning favorites like Quartz Co., Sandqvist Bags & Items AB, We Norwegians, Varsity Headwear, and Snowpeak, as well as exciting new additions such as VEJA, Amundsen Sports AS, Haglöfs AB, The Mountain Studio, CHPO, and many others.

JOOR as the New B2B- Communication Hub

With 14,000 brands—including renowned names like Saint Laurent, Giorgio Armani, Descente, and Umbro—and over 600,000 buyers from 150 countries spanning luxury, fashion, footwear, accessories, and sports, ISPO Munich is enhancing its reach through a new and highly beneficial partnership with JOOR. This collaboration creates a pivotal new communication channel for the sports and outdoor industry.

The JOOR platform offers direct connections to fashion and lifestyle retailers while keeping them updated on the latest products, trends, and innovations in the sports and outdoor

sectors. This new digital 360-degree channel enhances B2B reach and aligns with ISPO's vision as a global hub for innovation and inspiration.

Through the inclusion of the JOOR platform in the ISPO Munich 2024 participation package, ISPO offers its exhibitors an advanced forward-thinking service. The JOOR Passport offers exclusive benefits by facilitating digital buying and selling opportunities while also extending the trade show experience online.

With innovative projects like Zeitgeist by ISPO and 520M by Highsnobiety, combined with the new partnership with JOOR, ISPO Munich is redefining the industry’s future by seamlessly blending sports, style, outdoor, and fashion. This forward-thinking approach solidifies ISPO's position as a leader in navigating and shaping evolving trends and future developments.