Sport, health, fashion: The highlights of ISPO Munich 2024

From tennis brothers Alexander and Mischa Zverev and tennis icon Andre Agassi to German national football coach Julian Nagelsmann and Malaika Mihambo, who won a silver medal at the 2024 Paris Olympics, ISPO Munich 2024 not only features top athletes and coaches, but also hosts representatives from the worlds of politics and business. Judith Gerlach, Minister of State for Health, Care and Prevention, Dr Fiona Bull, Head of the Physical Activity Unit at the World Health Organization (WHO), and Arne Freundt, CEO of Puma, are among the highlight speakers of the supporting programme. Exciting panel talks, interviews, padel/pickleball show matches, as well as the ISPO and Brandnew Awards, make ISPO Munich a unique place for the sports industry to experience networking, inspirations and discoveries.

Digital transformation and innovations

Digitalisation is opening up new possibilities in sports. The Digitize & Retail Hub and the partner conference Sports Tech Nation, Europe’s leading summit for the sports technology industry, showcase the latest tech innovations that are currently transforming sports retail and the sports industry. A total of over 400 guest speakers at ISPO Munich and the five partner conferences, including presenters from SPORT MARKE MEDIEN, will share their insights into topics such as elite performance, smart venues, media & broadcasting, sports data and fitness tech. Visitors can look forward to inspiring talks and discussions that show how technology will shape the sport of the future. In the Digitize & Retail Hub, leading companies present solutions for digital transformation that open up new business potential for the industry and for sports retail.

The ISPO Award, ISPO Brandnew and ISPO Textrends platforms showcase innovative products, promising start-ups and groundbreaking material developments. This year, the award winners will once again be celebrated on the main stage and provide valuable orientation with regard to tomorrow’s trends and highlights.

Fusion of sport and fashion

The newest trends in the areas of athleisure, sports fashion and streetwear will be presented in a separate hall at this year’s ISPO Munich with the Zeitgeist by ISPO and ISPO 520M concepts. On the Zeitgeist by ISPO area, brands from ISPO’s partner fair Copenhagen International Fashion Fair (CIFF), which ranks among the most important platforms for the international fashion industry, will show sports fashion concepts that traditionally tend to come from the fashion sector.

Sustainable

The Sustainability Hub in partnership with Patagonia and the Material Lab are the hotspots for green innovations. Topics such as natural materials, climate action and circular economy will be covered here. Brands such as Adidas and Gore-Tex show how sustainable materials can be both high-performance and environmentally friendly. The utilisation of algae as a renewable raw material, which is presented in the Material Lab, is a particularly exciting development. The Ski Industry Climate Summit, one of the partner conferences initiated by ATOMIC, discusses concrete solutions for making winter sports sustainable and resource-efficient.

Topics such as EU guidelines on human rights and environmental standards will be explored in greater detail in the Supply Chain Forum. Here, companies have the opportunity to learn about the latest developments and challenges in supply chains and to exchange ideas with key players.

Health and sport combined

The health market is booming. Holistic concepts offer enormous potential for the sports industry as a well-known provider of fitness solutions. Creative ideas for sport and health will accordingly go hand in hand at ISPO Munich 2024. The fair provides new impulses for the fusion of sport and health in cooperation with therapie MÜNCHEN. And the German Trainers’ Summit offers trainers opportunities to expand their expertise, network and discover new approaches for their daily work with athletes.

Exciting topics related to corporate health will be discussed on the Yellow Stage, where the themes include Pilates equipment training in rehabilitation and the effects of inactivity on the sporting goods industry. Networking, exchange, best practices in the sports industry and beyond: these are also among the topics of the panel of the WFSGI at ISPO Munich. Together with representatives from companies, politics and the World Health Organisation, current statistics will be discussed and awareness of the issue will be heightened.

The padel boom and the growing popularity of pickleball not only provide inspiration and hope for more exercise, but also offer lucrative opportunities for investors and manufacturers. Visitors can experience the latest developments and products in the Pickleball & Padel Village. The central court provides space for exciting matches, show courses and product presentations. Professionals will also be on site to share their tips.