#Textiles & Apparel / Garment

2023-01-19

HeiQ AeoniQ™ turns into a piece of garment for the first time by HUGO BOSS

HUGO BOSS reveals the first Polo Shirt replacing 87% polyester with HeiQ AeoniQ™ fiber © 2023 HUGO BOSS

HeiQ announces that the German premium fashion company HUGO BOSS reveals today the first product made with HeiQ AeoniQ™ fiber – a seamless high-performance Polo Shirt.

With that, the company marks a milestone within the partnership that will enable the replacement of synthetic fibers to reduce their impact on the planet. The product is crafted with 87% HeiQ AeoniQ™, a revolutionary cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.

This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.

The first Innovation drop of the Polo Shirt is available in limited quantities in the global eCom of HUGO BOSS: https://www.boss.com/boss-heiq-aeoniq-polo-shirt-for-him

For Carlo Centonze, HeiQ CEO, “this first drop by HUGO BOSS makes the dream of replacing polyester for a more sustainable alternative tangible while keeping all the features that made synthetic fibers so widespread. Until today we called HeiQ AeoniQ™ a project. From now on it is a brand that delivers the promise of sustainability and true circularity for the benefit of the Planet.”

For HUGO BOSS, the exciting partnership with HeiQ represents yet another important milestone on its journey towards becoming the leading premium tech-driven fashion platform worldwide. Consistent with their bold mission statement ‘We Love Fashion, We Change Fashion,’ this game-changing technology will enable HUGO BOSS to further push innovation and sustainability across their brands’ offerings, thereby driving measurable impact for the environment and society alike.

Textile industry change starts here

HeiQ AeoniQ™ is a more sustainable, circular, and closed-loop cellulosic textile yarn.

Fabrics made from this high-performance yarn are on par with conventional fabrics like polyester and nylon due to the yarn’s tensile strength, elasticity, and abrasion resistance.

At the same time, they also demonstrate a significantly better environmental footprint. Whereas polyester and nylon fibers are produced from non-renewable fossil fuels, making the textile industry the second-largest global polluter, HeiQ AeoniQ™ yarn is made from cellulose, a renewable raw material that enables the transformation of a whole sector.

Widespread implementation of HeiQ AeoniQ™ can help decarbonize the atmosphere, prevent further microplastic pollution in water and preserve agricultural land.

HEIQ expands in ASIA with BIG SUNSHINE as key partner

HeiQ, a global leader in materials and textile innovation, is strengthening its presence in Asia by onboarding BIG SUNSHINE CO., LTD. as a key full-service partner in the region. This collaboration aims to further improve HeiQ’s overall service capabilities in Taiwan and across the wider Asian region, furthering its vision of global expansion and footprint in Asia.

HeiQ announces return to private company structure

HeiQ, a leading innovator in materials technology, announced its decision to return to private company structure from the London Stock Exchange as part of a strategic move to focus resources, streamline operations, and accelerate growth, effective November 19, 2024 (LSE:HEIQ). HeiQ shares will continue trading on the JP Jenkins securities or a similar matching platform from November 20, 2024.

HeiQ and GQ Apparel bring biobased cooling to denim in Thailand

HeiQ, a global leader in textile and materials innovation, proudly announces a strategic cooperation with GQ Apparel, a premier Thailand-based tech apparel brand. GQ Apparel enhances it denim offering with HeiQ’s advanced cooling solution, marking a significant milestone in the Southeast Asian market.

HeiQ expands application of HeiQ Allergen tech to upholstery fabric through collaboration with CULP

HeiQ partners with Culp to apply HeiQ Allergen Tech, a 100% biobased* solution that reduces allergens on textiles, onto interior upholstery fabric. HeiQ announces the extended application of HeiQ Allergen Tech to bring the benefits of this biobased textile technology to the interior upholstered furniture market, marking a unique launch into this segment.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

TERIS reaches milestone: Fraunhofer consortium develops new standards for tire analysis

In the “TERIS” project, the Fraunhofer institutes ICT, IGD, and IWM—led by the Fraunhofer Institute for Structural Durability and System Reliability LBF—have reached a decisive milestone. For the first time, the teams aim to generate, analyse, and predict tire wear in the laboratory in a standardized and practical manner. As part of this milestone, results are now available on reference abrasion, particle analysis, tribological models, AI-based surface analysis, a test bench concept, and methods for accelerated aging and VOC detection. The tire industry, testing services, and environmental agencies will in future benefit from reliable, rapid laboratory procedures for emissions assessment.