Through this partnership, Lilienweiss will provide direct distribution across the region as well as custom color standards creation. European brands, retailers, suppliers and vendors will benefit from the shorter lead times, reduced shipping costs and easier access to Archroma Color Management’s full portfolio including the award-winning Color Atlas by Archroma®, supported through Lilienweiss’ local team of specialists.

Chris Hipps, Head of Archroma Color Management said: “Archroma and Lilienweiss share the same vision: helping brands, designers and retailers significantly reduce the time and costs associated with developing colors. By offering direct, local access to our solutions in Europe, we enable customers to win in their markets while minimizing environmental impact. Working with a trusted partner like Lilienweiss is a win-win for brands and their suppliers.”

The dedicated color management service available in Europe is designed to deliver sustainable and feasible color with greater speed and efficiency, thereby allowing brands and designers to focus on their color inspiration and required functionality and sustainability for their end article. They can be assured that their inspiration can be precisely communicated and efficiently executed at the mill.

“With our unique setup in Stuttgart, and home to the only textile color management service provider in Europe with both a dyeing laboratory and color standard production, Lilienweiss is closely connected to the inspiration, creativity and production teams of Europe’s fashion, home and textile industries,” Peter Maier, CEO and Head of Color Management at Lilienweiss, commented. “Together with Archroma, we now offer the world’s largest network for color management solutions, including color development, validated color standards, digital and hardcopy color libraries, and onsite technical support. We are proud to be a partner of Archroma Color Management."