#Textile chemistry

2021-05-20

Archroma celebrates successful market start with whiteness solutions for laundry and detergents in the U.S. home care market

Archroma, a global leader in specialty chemicals towards sustainable solutions, announces that a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Only a little bit more than one year after launching in the U.S., success is there.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.

In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

Bryan Dill, Head of Sales, North America, at Archroma, comments: “We are extremely proud of our progress with our whiteness solutions for laundry and detergents in North America. Of course, such success is built upon Archroma’s decades of OBA expertise in many other applications like textile and paper, but we couldn’t have done that without the trust of the major detergent brands who selected our product performance and our know-how.“

Archroma expands denim possibilities at Kingpins Amsterdam

Archroma, a global leader in specialty chemicals, will present a portfolio of six sustainable denim innovations at Kingpins Amsterdam from April 15-16, 2026. Under the theme “Creating Possibilities in Denim”, the showcase reflects Archroma’s commitment to giving brands and mills solutions that are as commercially compelling as they are environmentally responsible.

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

SOKO presents low-impact denim finishing innovations at Denim PV Milan

SOKO will present a range of sustainable denim finishing technologies and collaborative projects at the upcoming Denim Première Vision Milan on 20–21 May in Milan. At booth G27 in Superstudio Più, the company will showcase new chemical solutions designed to combine fashionable denim effects with reduced environmental impact.

Cotton made in Africa partners receive top marks in independent verifications

Cotton made in Africa® (CmiA) and CmiA Organic are two internationally recognised standards that aim to promote sustainable development in the African cotton sector south of the Sahara. To ensure the standards’ credibility among brands, retailers, and consumers, independent verifiers evaluate compliance on the ground. The verification results for 2025, now published in the Aggregated Verification & Implementation Report, were very strong: The verifiers awarded consistently very good remarks regarding management, people, prosperity, and the environment.

Bangladesh: Italian textile machinery mission stops in Dhaka and Chittagong

Technological upgrading and the transition toward higher value-added production are driving the new Italian industrial mission to Bangladesh. This year, the mission will split between the country’s two main manufacturing hubs, where Italian manufacturers will meet the leaders of the local textile supply chain in two strategic stages: July 7th in Dhaka and July 9th in Chittagong.

Yarn Expo Shenzhen 2026 closes doors, advancing sustainable and innovative sourcing in South China

Yarn Expo Shenzhen 2026 served as a strategically positioned mid-year sourcing platform for the Greater Bay Area, highlighting Shenzhen’s role in connecting regional demand, supply and innovation exchange across the textile value chain. During the three-day fair, over 20,000 visits were drawn from 74 countries and regions[1], as exhibitors and buyers engaged with new developments in greener, performance-led, and value-added yarn and fibre solutions. Held in conjunction with Intertextile Shenzhen Apparel Fabrics and PH Value, the fair underscored the benefits of closer synergy and new materials across yarn, fabric and apparel platforms for the South China market.