#Textile chemistry

2021-05-20

Archroma celebrates successful market start with whiteness solutions for laundry and detergents in the U.S. home care market

Archroma, a global leader in specialty chemicals towards sustainable solutions, announces that a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Only a little bit more than one year after launching in the U.S., success is there.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.

In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

Bryan Dill, Head of Sales, North America, at Archroma, comments: “We are extremely proud of our progress with our whiteness solutions for laundry and detergents in North America. Of course, such success is built upon Archroma’s decades of OBA expertise in many other applications like textile and paper, but we couldn’t have done that without the trust of the major detergent brands who selected our product performance and our know-how.“

Archroma expands denim possibilities at Kingpins Amsterdam

Archroma, a global leader in specialty chemicals, will present a portfolio of six sustainable denim innovations at Kingpins Amsterdam from April 15-16, 2026. Under the theme “Creating Possibilities in Denim”, the showcase reflects Archroma’s commitment to giving brands and mills solutions that are as commercially compelling as they are environmentally responsible.

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

SOKO presents low-impact denim finishing innovations at Denim PV Milan

SOKO will present a range of sustainable denim finishing technologies and collaborative projects at the upcoming Denim Première Vision Milan on 20–21 May in Milan. At booth G27 in Superstudio Più, the company will showcase new chemical solutions designed to combine fashionable denim effects with reduced environmental impact.

"We will become a recycling powerhouse"

The textile industry is now in its fourth consecutive year of crisis, while automation, artificial intelligence and recycling are reshaping the rules of the game. In this interview, Rieter CEO Thomas Oetterli discusses the first signs of a market recovery, reflects on his first three years at the helm of the company, explains the integration of Barmag, outlines Rieter’s vision of the fully automated spinning mill and highlights the strategic importance of recycling. In doing so, he explains why the new Rieter Group aims to play a leading role in transforming the textile value chain into a circular economy.

EDANA launches landmark continence report to mark the start of the World Continence Week

Today marks the official commencement of the World Continence Week. To honour this global awareness initiative, EDANA has published a comprehensive report titled "The Central Role of Absorbent Hygiene Products in the Management of Adult Urinary Incontinence: Benefits, Costs and Environmental Impact." The World Continence Week (WCW) is an annual global initiative dedicated to raising public awareness about incontinence and bladder or bowel health issues. Traditionally held in June, this awareness week aims to shed light on a condition that affects millions of people worldwide but is frequently kept secret due to widespread social stigma, embarrassment, and taboo.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.