[pageLogInLogOut]

#Textile chemistry

Archroma celebrates successful market start with whiteness solutions for laundry and detergents in the U.S. home care market

© 2021 Archroma
Archroma, a global leader in specialty chemicals towards sustainable solutions, announces that a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Only a little bit more than one year after launching in the U.S., success is there.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.



In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

Bryan Dill, Head of Sales, North America, at Archroma, comments: “We are extremely proud of our progress with our whiteness solutions for laundry and detergents in North America. Of course, such success is built upon Archroma’s decades of OBA expertise in many other applications like textile and paper, but we couldn’t have done that without the trust of the major detergent brands who selected our product performance and our know-how.“



More News from Archroma Textile Specialties

#Textile chemistry

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

#Textile chemistry

Archroma and HeiQ partner to bring revolutionary antimicrobial and odor-control solutions to textile industry

Archroma, a global leader in specialty chemicals towards sustainable solutions, and HeiQ, a Swiss deeptech materials innovator active in functional textiles and sustainable fibers, have entered into a co-marketing agreement that combines their complementary strengths to deliver advanced, planet-conscious anti-odor and antimicrobial technologies to brands, retailers, and textile mills worldwide.

#Textile chemistry

Archroma and Lilienweiss join forces to deliver faster and localized color management services in Europe

Archroma, a global leader in specialty chemicals focused on sustainable solutions, today announced its partnership with Lilienweiss, who will begin offering Archroma Color Management solutions across Europe starting January 2026.

#Textile chemistry

Archroma funds development of sustainable textile laboratory at Mumbai’s Institute of Chemical Technology

Archroma, a global leader in specialty chemicals focused on sustainable solutions, has supported the Institute of Chemical Technology (ICT), Mumbai, India in the renovation and development of a sustainable laboratory facility as part of its Corporate Social Responsibility (CSR) program.

More News on Textile chemistry

#Denim

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

#Textile chemistry

Devan unveils innovative textile solutions to enhance comfort during sleep at Heimtextil 2026

From 13 to 16 January 2026, Devan was exhibiting at Heimtextil in Frankfurt, the world’s leading international trade fair for home and contract textiles. The event brought together key players from across the global textile value chain, providing the ideal platform for Devan to present its latest innovations.

#Textile chemistry

PIGMENTURA by CHT wins the German Sustainability Award in the Products category

On Thursday, December 4, 2025, the German Sustainability Award was granted in Düsseldorf for the CHT Group's state-of-the-art pigment dyeing process PIGMENTURA.

#Man-Made Fibers

Ascend Performance Materials secures court approval for restructuring and appoints new CEO

Ascend Performance Materials has reached a major milestone in its Chapter 11 process: the U.S. Bankruptcy Court for the Southern District of Texas has confirmed the company’s Plan of Reorganization. Ascend expects to emerge from Chapter 11 by year’s end with a significantly improved capital structure. In parallel with the restructuring progress, Ascend announced a leadership change.

Latest News

#Technical Textiles

Cinte Techtextil China 2026: redefining business encounters for trending sub-sectors and cutting-edge technologies

The essence of a good trade fair is to create chance encounters to deliver tangible business value to its participants. Driven to stay ahead, Cinte Techtextil China is constantly seeking fresh strategies to keep the industry attuned to emerging trends, pinpointing high-potential segments for technical textiles and nonwovens. With a new zone and upgraded fringe events introduced, the last edition saw an impressive 17% increase in visiting numbers[1], and this year’s fair is set to leverage that success from 1 to 3 September at the Shanghai New International Expo Centre.

#Spinning

Rieter completes acquisition of Barmag

Rieter has successfully completed the acquisition of Barmag as of February 2, 2026. This strategically important acquisition makes Rieter the world’s leading system provider for natural and synthetic fibers.

#Digital Printing

Epson launches SureColor G9000: high-production Direct-To-Film printer delivering greater productivity and reliability

Epson today announces the launch of the SureColor G9000, a new high-production Direct-To-Film (DTFilm) printer designed to meet growing global demand for flexible and efficient textile transfer printing. Expanding Epson’s DTFilm line-up alongside the SC-G6000, the SC-G9000 introduces enhanced speed, reliability and ease of maintenance for commercial garment decorators and textile producers.

#Nonwoven machines

Three ANDRITZ spunlace lines start operating at Alar Silk Road New Materials in China

Alar Silk Road New Materials and ANDRITZ have successfully commissioned three spunlace lines in crosslapped configuration at Alar’s facility in Aral City, Xinjiang, China.

TOP