[pageLogInLogOut]

#Textile chemistry

Archroma celebrates successful market start with whiteness solutions for laundry and detergents in the U.S. home care market

© 2021 Archroma
Archroma, a global leader in specialty chemicals towards sustainable solutions, announces that a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Only a little bit more than one year after launching in the U.S., success is there.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.



In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

Bryan Dill, Head of Sales, North America, at Archroma, comments: “We are extremely proud of our progress with our whiteness solutions for laundry and detergents in North America. Of course, such success is built upon Archroma’s decades of OBA expertise in many other applications like textile and paper, but we couldn’t have done that without the trust of the major detergent brands who selected our product performance and our know-how.“



More News from Archroma Textile Specialties

#Textile chemistry

Archroma and Lameirinho partner in pioneering deployment of InOneGO single-step dyeing

Archroma, a global leader in specialty chemicals, and Lameirinho, a leading home textiles manufacturer based in Portugal, are collaborating to bring InOneGO by Archroma, a new single-step dyeing process, into commercial production. Lameirinho’s first InOneGo bedlinens collection is now available worldwide.

#Textile chemistry

Archroma wins ICIS Innovation Award for sulfur dye breakthrough

Archroma, a global leader in specialty chemicals, has won a coveted 2026 ICIS Innovation Award for Best Product Innovation from a Large Company for FiberColors®. These high-performance sulfur dyes are synthesized from pre-consumer wool waste, reducing industry reliance on petroleum-based inputs while contributing to the circular economy by upcycling unwanted wool that farmers would otherwise pay to dispose of.

#Techtextil 2026

Archroma showcases innovations delivering performance without compromise at Techtextil 2026

Archroma, a global leader in specialty chemicals, is bringing a full suite of advanced solutions to Techtextil 2026 to help technical textile manufacturers achieve cutting-edge functionality with optimized productivity and enhanced sustainability.

#Textile chemistry

Orta and Archroma launch denim collection dyed with wool waste

Archroma, a global leader in specialty chemicals, and Orta Anadolu, the premium Türkiye-based denim manufacturer behind the ORTA brand, today announced a collaboration to bring circular dye chemistry into commercial denim production.

More News on Textile chemistry

#Research & Development

An eco-friendly alternative to fluorocarbon treatments

Protective and outdoor clothing derives its durable water-, dirt- and oil- repellent properties from the application of fluorinated polymers or per- and polyfluorinated low-molecular- weight chemicals (PFCs). The beneficial properties thus achieved on textiles are offset by environmental and human health risks. For manufacturers of sports, medical, protective and automotive textiles, researchers at the Sächsisches Textilforschungsinstitut e.V. and the Leibniz Institute for Polymer Research have developed liquid-applied dispersions and solutions to functionalise textiles without the use of fluorine.

#Textile chemistry

ZymoChem secures $4 million in renewed federal funding to advance U.S. biomanufacturing of critical materials and their supply chains

ZymoChem, the specialty chemicals company dedicated to bringing decarbonization, sustainability, and supply chain resiliency to the chemical industry through innovative biological manufacturing, today announced the resumption and expansion of its federal research portfolio. The company has been notified that previously paused work under a $5 million U.S. Department of Energy (DOE) program is officially back on, to be joined by continuing collaborations with three of the nation's premier national laboratories.

#Textile chemistry

bluesign updates chemical reference lists with stronger PFAS restrictions

bluesign has published the 2026 editions of its three core chemical reference lists, introducing updated substance limits and testing requirements in line with the latest scientific findings and regulatory developments.

#Textile chemistry

Fashion for Good launches DW(O)R-X to navigate the emerging landscape of PFAS-free finishes

Fashion for Good announced the launch of Project DW(O)R-X, a collaborative initiative designed to benchmark PFAS alternative durable water- and oil-repellent (DW(O)R) chemistries. Responding to growing market demand for alternatives to PFAS‑based finishes, the project aims to generate reliable, comparable data that can support informed sourcing decisions and the assessment of emerging chemistries.

Latest News

#Knitting & Hosiery

SHIMA SEIKI to showcase digital product creation at Apparel Sourcing Week

Leading digital textile solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan will exhibit at Apparel Sourcing Week 2026 in Bengaluru, India next month. The exhibition provides a platform for the entire apparel value chain, bringing together manufacturers, brands, suppliers and solution providers in one location.

#Digital Printing

SNA GZ accelerates its on-demand production strategy with Kornit Digital

SNA GZ is leveraging the Kornit Atlas MAX PLUS to expand its music merchandise production, streamline e-commerce order fulfillment, and grow its print-on-demand business across Europe. This investment increases SNA GZ's textile production capacity by 150% (2.5×), enabling the company to meet growing demand and support its continued expansion.

#Recycling / Circular Economy

NEUMÜHLE launches mono-material hoodie designed for textile recycling

With the Circular Mono Hoodie, Zurich-based label NEUMÜHLE introduces a new essential designed around a single-material principle. The textile construction is cotton throughout, right down to the sewing thread. Entirely free from elastane, the hoodie launches as a Limited Drop for CHF 139. Take-back, collection and existing recycling partnerships complement its circular design.

#Raw Materials

New Cotton Review examines competitiveness, market risk, and opportunities

From moving record volumes of Brazilian cotton to market, to managing price volatility, unlocking Ethiopia’s production potential, and strengthening African textile trade, the latest edition of Cotton: Review of the World Situation examines some of the most consequential opportunities and challenges facing the global cotton industry.

TOP