[pageLogInLogOut]

#Textile chemistry

Huntsman textile effects partners with Xenon arc to form navicolor

Huntsman Textile Effects and Xenon arc today announced the formation of NaviColor, a dedicated marketing channel to service the unique needs of select customers in the United States textiles and apparel industry.

NaviColor is a business specifically designed to meet the needs of select Huntsman Textile Effects customers and to further expand the growing customer base. NaviColor features a dedicated team of professionals in a highly advanced technological environment to support customers utilizing Huntsman’s Textile Effects innovative chemicals, dyes and digital inks in the United States.

“NaviColor represents a significant investment in our customer experience and will help us enhance how we deliver value to our customers,” said Brook Swinston, Huntsman Textile Effects Commercial Director Americas. “Huntsman is a recognized global market leader and innovator in textile dyes, chemicals and digital inks. This approach enables us to be closer to our customers, deliver value and react with more agility.”

NaviColor is the latest deployment of Xenon arc’s innovative xa-Direct model that helps the world’s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer bases. Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading- edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.

“We are excited to partner with Huntsman Textile Effects,” commented Mica Zuniga, Vice President of Strategic Growth for Xenon arc. “Together, we have created a thoughtful and complete offering focused on delivering best- in-class service, and technical support to valued customers by representing Huntsman Textile Effect’s market- leading products.”


NaviColor will exclusively represent Huntsman Textile Effects product portfolio including:

  • Dyes
  • Chemical Auxiliaries
  • Digital Inks



More News from Huntsman

More News on Textile chemistry

#Textile chemistry

PFAS restrictions drive innovation in waterproof breathable fabrics

Innovation in waterproof breathable fabrics and apparel is being driven by legislation restricting the use of per- and polyfluoroalkyl substances (PFASs) as manufacturers develop alternative membranes and finishes for use in outdoor apparel, according to “Waterproof breathable fabrics: changing legislation is driving innovation”, a 50-page report from the global business information company Textiles Intelligence.

#Techtextil & Texprocess 2028

Techtextil and Texprocess 2028 strengthen networking and business opportunities along the textile value chain

Techtextil and Texprocess are preparing for their next editions from 4 to 7 April 2028 in Frankfurt with an optimised hall layout designed to strengthen connections across the textile value chain. The new structure brings materials, production technologies and processing solutions closer together, while several leading international companies have already confirmed their participation. Exhibitors can benefit from early-booking rates until 30 November 2026.

#Textile chemistry

Archroma and Prosperity Textile to collaborate on denim innovation

Archroma, a global leader in specialty chemicals, and Prosperity Textile, an international fabric manufacturer with production bases in China and Vietnam, have announced a partnership to drive denim innovation. They will collaborate to develop, evaluate and implement new approaches to improve denim aesthetics, durability and performance, with a shared commitment to sustainability.

#Textile chemistry

SANITIZED and RUDOLF join forces to extend textile performance and wearability

Long-lasting performance textiles require solutions that address a wide range of consumer expectations, from lasting freshness and comfort to reliable protection against the elements. SANITIZED and RUDOLF are highlighting their latest innovations, demonstrating how specialized textile technologies can support the functional durability and wearability of modern apparel.

Latest News

#Textiles & Apparel / Garment

Texworld Apparel Sourcing Paris marks 30th anniversary with a redesigned exhibition concept

Texworld Apparel Sourcing Paris will celebrate its 30th anniversary from 25 to 27 January 2027 at the Paris-Le-Bourget Exhibition Centre. With more than 1,000 international exhibitors expected, the anniversary edition will introduce a redesigned exhibition layout across Halls 3 and 4, bringing fabric manufacturers and garment producers closer together. The event will also highlight Spring-Summer 2028 trends, sustainable sourcing and new opportunities for international textile trade.

#Digital Printing

Mimaki highlights growing demand for hybrid UV printing across European markets

Insights from Mimaki's European partner network reveal how hybrid UV printing is responding to different regional market needs, driven by growing demand for flexible, application-oriented printing technologies.

#Spinning

Trützschler expands technical service capabilities for spinning mills in Pakistan

Faster support, shorter downtime and advanced repair capabilities: customers across Pakistan can now benefit from the Trützschler Service Station at its new location in Lahore. By combining Trützschler service expertise with state-of-the-art diagnostic equipment, the new facility helps spinning mills resolve technical issues more quickly and maintain reliable production.

#India ITME 2026

New momentum for British textile machinery in India

The British Textile Machinery Association (BTMA) is looking to India ITME 2026 as a major opportunity to strengthen industrial partnerships and mutually expand exports, following the introduction of the UK-India Free Trade Agreement and the formation of the UK-India Textile Machinery Coalition (UKITMC).

TOP