#Sustainability

2025-06-19

Microban unveils a portfolio of PFAS-free water-resistant textile technologies

Microban International, the leader in product protection solutions, announced the launch of H?O Shield, a PFAS- and PFOS-free water-resistant finish portfolio for textiles. This technology represents Microban’s first expansion outside of its traditional antimicrobial and odor control offerings, marking a significant growth of its capabilities.

Tailored solutions provide excellent water-repellency while addressing key concerns such as fabric chalk mark defects and seam slippage

Mbns25 Microban Technology H20 Shield SHIELD

H?O Shield is designed to meet the growing demand for sustainable, high-performance textile finishes and offers a consumer-friendly alternative for brands phasing out harmful chemicals known as per- and polyfluoroalkyl substances (PFAS). This includes the class of chemicals, PFOS, well-known for their extensive use, persistence in the environment and potential health concerns.

The technology is customizable, offering four distinct repellent options tailored to meet specific aesthetic and performance needs of manufacturers and brands

1. WR1000: Best suited for overall water repellency in low-touch applications such as shower curtains, awnings and tents.

2. WR1001: Optimized for wicking performance for athletic and sweat-resistant apparel such as performance jackets, ski jackets and running fabrics.

3. WR1002: Formulated to address chalking defects and color shift issues on dark-colored fabrics prone to scratches, such as hiking gear and gloves.

4. WR1003: Helps to prevent tearing and is best suited for applications where seam slippage is a concern, such as backpacks and tents.

For fabrics that are traditionally difficult to treat, Microban offers an optional pretreatment, WR-P. This pretreatment expands fabric compatibility, reducing water-repellent agent dosage by 15-20% and increasing the wash durability of the treatment.

The technology provides excellent water resistance for textiles, achieving results of 80 or over on the AATCC TM22 spray repellency test. The finish has also been proven to maintain effectiveness even after 20+ home launderings.

Beyond water resistance, H?O Shield is designed to integrate seamlessly with other Microban technologies, including antimicrobial and odor control solutions.

“Microban provides a unique turnkey support structure, assisting our partners in combining finishing technologies while ensuring compliance and compatibility. Partners can also leverage our technical and testing support and trusted brand names,” said Microban International President Michael Ruby. “This synergy allows brands to deliver multi-functional performance with tailored solutions, protecting and extending the overall life of textile goods and delivering what consumers desire.”

H?O Shield technologies are applied using standard wet chemistry processes commonly found in textile manufacturing, such as pad baths. WR-P is applied as a last step during an exhaust process (after a dyeing cycle).

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Denim moves towards sustainability

EIM (Environmental Impact Measurement), the global reference platform for measuring the environmental impact of garment finishing, presents the second edition of its annual report Denim Industry Progress & Insights 2025. The study analyses over 100,000 real denim finishing processes, providing an accurate and up-to-date view of the industry’s evolution towards more sustainable models.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

Intertextile Shanghai Home Textiles unveils Trends 2027 alongside new lifestyle zone and product expansion

Intertextile Shanghai Home Textiles – Autumn Edition 2026 will spotlight forward-looking design directions and evolving consumer demand, as the global home and lifestyle market continues to adapt to sustainability priorities, emotional well-being, and diversified living spaces. Taking place from 18 – 20 August 2026 at the National Exhibition and Convention Center (Shanghai), the fair will present its latest trend theme, ‘BREATHE UP!’, developed in collaboration with leading international trend forecaster NellyRodi™ Agency, alongside expanded product categories, and the debut of the Home Textiles Lifestyle Zone.

Itema to showcase weaving excellence at ITM 2026

From June 9 to 13, Itema will exhibit at ITM 2026 in Istanbul (Hall 8 – Stand 806D), unveiling a distinctive exhibition concept designed to highlight the Company’s expertise across the entire weaving value chain. For this year’s edition, Itema will introduce an innovative stand experience built around two core areas: advanced weaving and spare parts solutions and an immersive textile gallery featuring fabrics produced by Itema Customers worldwide.