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#Retail & Brands

H&M now has over 100 million members

H&M is thrilled to announce that more than 100 million fashion fans have now joined its customer loyalty program H&M Member.

H&M’s loyalty program aims to build and reward long-term relationships with customers around the world. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years H&M has updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing our products. H&M Member is entirely digital and free to use.

H&M Member currently covers 26 of H&M’s 74 markets after recent rollouts in India, South Korea and Australia. H&M has also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.



“Gaining over 100 million members really is a big milestone for us, but also just the start as we have so much more in the pipeline for our fans”

Samuel Holst, Global Head of Loyalty at H&M



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