#Retail & Brands

2020-11-12

H&M now has over 100 million members

H&M is thrilled to announce that more than 100 million fashion fans have now joined its customer loyalty program H&M Member.

H&M’s loyalty program aims to build and reward long-term relationships with customers around the world. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years H&M has updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing our products. H&M Member is entirely digital and free to use.

H&M Member currently covers 26 of H&M’s 74 markets after recent rollouts in India, South Korea and Australia. H&M has also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.

“Gaining over 100 million members really is a big milestone for us, but also just the start as we have so much more in the pipeline for our fans”

Samuel Holst, Global Head of Loyalty at H&M

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Texworld Apparel Sourcing Paris marks 30th anniversary with a redesigned exhibition concept

Texworld Apparel Sourcing Paris will celebrate its 30th anniversary from 25 to 27 January 2027 at the Paris-Le-Bourget Exhibition Centre. With more than 1,000 international exhibitors expected, the anniversary edition will introduce a redesigned exhibition layout across Halls 3 and 4, bringing fabric manufacturers and garment producers closer together. The event will also highlight Spring-Summer 2028 trends, sustainable sourcing and new opportunities for international textile trade.

Trützschler expands technical service capabilities for spinning mills in Pakistan

Faster support, shorter downtime and advanced repair capabilities: customers across Pakistan can now benefit from the Trützschler Service Station at its new location in Lahore. By combining Trützschler service expertise with state-of-the-art diagnostic equipment, the new facility helps spinning mills resolve technical issues more quickly and maintain reliable production.

New momentum for British textile machinery in India

The British Textile Machinery Association (BTMA) is looking to India ITME 2026 as a major opportunity to strengthen industrial partnerships and mutually expand exports, following the introduction of the UK-India Free Trade Agreement and the formation of the UK-India Textile Machinery Coalition (UKITMC).