#Retail & Brands

2020-11-12

H&M now has over 100 million members

H&M is thrilled to announce that more than 100 million fashion fans have now joined its customer loyalty program H&M Member.

H&M’s loyalty program aims to build and reward long-term relationships with customers around the world. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years H&M has updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing our products. H&M Member is entirely digital and free to use.

H&M Member currently covers 26 of H&M’s 74 markets after recent rollouts in India, South Korea and Australia. H&M has also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.

“Gaining over 100 million members really is a big milestone for us, but also just the start as we have so much more in the pipeline for our fans”

Samuel Holst, Global Head of Loyalty at H&M

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

The Woolmark Company showcases Australia's commitment to India's textile industry at Bharat Tex 2026

Reinforcing more than five decades of commitment to India's wool textile and apparel industry, The Woolmark Company, alongside Austrade and the Australian High Commission, marked a strong presence at Bharat Tex 2026, one of the world's largest textile and apparel trade platforms. Through industry engagement, strategic collaborations, technical innovation and knowledge exchange, the participation underscored Australia's continued commitment to supporting the growth and transformation of India's textile ecosystem while highlighting the versatility and value of Australian Merino wool.

Dyeing, finishing and singeing expertise now closer than ever to Brazilian customers

Benninger AG from Switzerland and Grupo NS from Brazil announce joined forces to support textile customers across Brazil with a strong portfolio of textile wet processing technologies, practical application know-how, and reliable local service. The cooperation combines Benninger's long-standing engineering expertise in textile finishing and dyeing with Grupo NS's deep understanding of the Brazilian textile market, customer needs, and service requirements.

Rieter and partners launch Recycling Powerhouse for industrial-scale textile recycling

Recycling Powerhouse Ltd. was established in July 2026 to industrialize, standardize and scale textile recycling. Based in Switzerland, the venture will operate a franchise-driven business model that enables the production of high-quality, certified recycled yarns. The project is supported by the following partners: Rieter Group, the world’s leading system supplier for natural and man-made fibers, Säntis Textiles, a Swiss textile engineering company, and Valvan, a Belgian sorting technology company. The first blueprint franchise operation is scheduled to launch early 2027 in partnership with Suhail Industrial Holding Group in Qatar.

Global carpet industry smartly connected: Heimtextil 2027 sharpens Carpets & Rugs with new structure and premium segment

Even more efficient, more targeted and closer to the market: Heimtextil 2027 strengthens its position as the leading meeting place for the global carpet industry and further expands Carpets & Rugs in line with market needs. With a stronger focus on distribution channels, the segment integrates into Heimtextil’s product worlds.