#Retail & Brands

2020-11-12

H&M now has over 100 million members

H&M is thrilled to announce that more than 100 million fashion fans have now joined its customer loyalty program H&M Member.

H&M’s loyalty program aims to build and reward long-term relationships with customers around the world. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years H&M has updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing our products. H&M Member is entirely digital and free to use.

H&M Member currently covers 26 of H&M’s 74 markets after recent rollouts in India, South Korea and Australia. H&M has also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.

“Gaining over 100 million members really is a big milestone for us, but also just the start as we have so much more in the pipeline for our fans”

Samuel Holst, Global Head of Loyalty at H&M

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

USColorworks expands digital platform with Kornit Atlas MATRIX and Atlas MAX PLUS solutions

Kornit Digital Ltd. (NASDAQ: KRNT), a global pioneer in sustainable, on-demand digital fashion and textile production, today announced that USColorworks, a North Carolina-based apparel decoration and fulfillment company specializing in custom and on-demand printing for retail and promotional markets, has expanded its Kornit digital production platform with the addition of Atlas MATRIX and Atlas MAX PLUS systems to deliver high-quality, on-demand apparel across cotton, blended fabrics and polyester.

CovationBio introduces two new bio-based innovations at Functional Fabric Fair New York

Covation Biomaterials LLC (“CovationBio®”) is showcasing its two new bio-based innovations, Xatryx® and Sorona® elasterell-p fiber, at this year’s Functional Fabric Fair in New York City, July 7–9, 2026. Attendees can visit CovationBio at Booth #404 to explore this next generation of bio-based performance materials.

Geotextiles made from recycled materials: GREEN leads the way into the industry

For the industry, recycled materials are creating new opportunities in geotextile production. In the GREEN project, the Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE demonstrates that recycled polypro-pylene (PP), polyethylene terephthalate (PET), and high-density polyeth-ylene (HDPE) can be processed into nonwovens, fibers, and membranes that meet industrial requirements. This creates opportunities for use in existing production lines and new value chains in the geotextile market.

A Penteadora starts up ANDRITZ textile recycling and needlepunch nonwoven lines in Portugal

A Penteadora SA has successfully started up a complete mechanical textile recycling line and a needlepunch nonwoven line supplied by ANDRITZ at its production site in Unhais da Serra, Portugal. This investment enables A Penteadora to expand its industrial capabilities and develop a new generation of solutions based on pre- and post-consumer recycled textiles. The input materials originate from its own production waste and other textile waste streams. Both lines are fully operational, and the first products are expected to reach the market in July.