“As part of our ongoing digitalisation, we are pleased to roll-out ecommerce for COS, Weekday, Monki, & Other Stories and Arket in these new markets. We are excited to share our brands with our customers across the world and are happy to see this project come to life, thanks to our incredible teams” said Anna Attemark, Head of New Business

Estonia, Latvia, Lithuania, Luxembourg and Croatia will launch 14 May, followed by Greece, Romania, Bulgaria and Cyprus on 20 May. Customers can sign up* to get access and a special welcome offer, the day before the launch.

Convenience and accessibility are becoming increasingly important to customers, these new online markets are part of H&M Group’s ambition to make its much-loved and well-known brands available to more customers globally.