Retail & Brands


The H&M group’s sales development in the first quarter 2023

Net sales increased by 12 percent to SEK 54,872* m (49,166) in the first quarter, i.e., in the period 1 December 2022 – 28 February 2023, compared with the corresponding period last year.

 In local currencies, net sales increased by 3 percent. Excluding Russia, Belarus and Ukraine the increase was 16 percent in SEK and 7 percent in local currencies.

* The amount is provisional and may deviate slightly from the three-month report that will be published on 30 March 2023.

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