The entire retail experience is rapidly changing and we see increasing customer expectations for broad choice and exceptional convenience. Our customers expect retail experiences that are smooth, creative and fun while also catering to their individual, unique style. That is why we continue to challenge ourselves and explore new ideas, to create true customer value and drive change.

H&M Group is now rolling out a pilot in COS stores, US, where tech-enabled in-store shopping solutions provide visitors with seamless payment options, personalised styling recommendations, faster checkout, and upgraded delivery/return options. Our goal is, and has always been, to build valuable connections and exciting pathways that deepen relationships with our customers. This is one example of H&M Group’s ambition to pilot new technologies that meet customers’ demands.

"We are developing and imagining how COS retail spaces can inspire our customers, both now and for the future. Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations. With COS Beverly Hills, we have seen first-hand how our customer experience can be elevated with tech enhancements. As a result, these innovations will be rolled-out in more COS’ US stores this year."

Lea Rytz Goldman, Managing Director COS