#Retail & Brands

2021-11-18

Kontoor Brands launches immersive shopping experience with virtual stores for Wrangler® and Lee®

As virtual and augmented reality experiences continue to transform today’s consumer experience, global lifestyle apparel company Kontoor Brands, Inc. (NYSE:KTB) today announced the launch of its new virtual stores for two of the world’s most iconic brands, Wrangler® and Lee®.

Virtual stores offer 3D 360 digital experiences that showcase the brand’s most sought after products

The virtual stores invite consumers to navigate interactive three-dimensional retail space, browsing items in a store setting before seamlessly adding them to their shopping cart. The digital shopping experience creates a striking real-world experience without the stress that can accompany in-person shopping.

Drawing from an extensive portfolio of products available online and in stores, the virtual stores will feature the brands’ latest innovative design, top selling items, and current seasonal styles.

“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” explains Christopher Reid, VP & GM of Global Digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our brands in a curated store experience that brings to life the unique characteristics of each of our brands.

The Wrangler and Lee virtual shopping experiences are an example of the investment Kontoor Brands is making in its ongoing digital evolution, leveraging a consumer-centric approach to engage existing customers and acquire new and younger audiences. In addition to offering a fresh way to experience the best of both digital and in-person shopping, these virtual stores provide an enhanced consumer experience while delivering on Kontoor’s commitment of continued digital acceleration.

To explore the virtual Wrangler® and Lee® stores and shop 24/7, visit http://wrangler.com and http://lee.com.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

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Responsible Textile Recovery Act of 2024 signed by Governor

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Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Recover™ secures multi-year recycled cotton agreement with H&M

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GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

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RETECH showcases high-precision godets for high-performance fiber processing at Techtextil 2026

RETECH designs and manufactures godets and draw frames for heated, ambient and cooled processes, enabling precise heat treatment and consistently high yarn quality for a wide range of polymers and applications, with process temperatures of up to 400 °C for high-performance fibers. The company’s key competence lies in exact and stable temperature and speed control, individually adapted to the specific material and process requirements.

BW Converting expands Southeast Asian presence with new agency partnerships in Vietnam and Indonesia

BW Converting is strengthening its presence in Southeast Asia through new agency partnerships in Vietnam and Indonesia, reinforcing the company’s commitment to supporting textile manufacturers across the region. The expansion comes as BW Converting prepares to exhibit at SaigonTex 2026 (April 8–11, Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam) and INDO INTERTEX 2026 (April 15–18, Jakarta International Expo, Indonesia).