#Retail & Brands

2021-11-18

Kontoor Brands launches immersive shopping experience with virtual stores for Wrangler® and Lee®

As virtual and augmented reality experiences continue to transform today’s consumer experience, global lifestyle apparel company Kontoor Brands, Inc. (NYSE:KTB) today announced the launch of its new virtual stores for two of the world’s most iconic brands, Wrangler® and Lee®.

Virtual stores offer 3D 360 digital experiences that showcase the brand’s most sought after products

The virtual stores invite consumers to navigate interactive three-dimensional retail space, browsing items in a store setting before seamlessly adding them to their shopping cart. The digital shopping experience creates a striking real-world experience without the stress that can accompany in-person shopping.

Drawing from an extensive portfolio of products available online and in stores, the virtual stores will feature the brands’ latest innovative design, top selling items, and current seasonal styles.

“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” explains Christopher Reid, VP & GM of Global Digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our brands in a curated store experience that brings to life the unique characteristics of each of our brands.

The Wrangler and Lee virtual shopping experiences are an example of the investment Kontoor Brands is making in its ongoing digital evolution, leveraging a consumer-centric approach to engage existing customers and acquire new and younger audiences. In addition to offering a fresh way to experience the best of both digital and in-person shopping, these virtual stores provide an enhanced consumer experience while delivering on Kontoor’s commitment of continued digital acceleration.

To explore the virtual Wrangler® and Lee® stores and shop 24/7, visit http://wrangler.com and http://lee.com.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Barmag and Hitech Automation enter into partnership for an auto-doff system for texturing machines

Barmag (Suzhou) Technology Co., Ltd. and Hitech Automation Solutions PVT LTD. of Surat, India, have agreed to an exclusive partnership to jointly market Hitech’s Doffmatic automation solution for Barmag’s proven manual eFK texturing machines. In many texturing facilities, manual doffing processes remain heavily operator-dependent – resulting in issues such as increased scrap, inconsistent quality, and limited productivity.

Uster’s new Recycling Opening Index guides spinners to the perfect blend

Uster AFIS 6 now offers the key data for better decisions when blending recycled fibers. Process control is decisive in determining the quality and economic outcome. The new R Recycling Module of AFIS 6 introduces the Recycling Opening Index (ROI), so spinners can optimize their circularity credentials. It was officially launched at ITM 2026 in Istanbul, Türkiye.

The heart of the technical textiles and nonwovens world will beat in Istanbul

Only 1 day remains until HIGHTEX 2026 International Technical Textiles and Nonwovens Exhibition opens its doors. Bringing together manufacturers, technology developers, investors, and industry professionals from around the world, HIGHTEX 2026 is preparing to showcase the innovations shaping the future of the industry. As the countdown to this major event continues, Istanbul is once again getting ready to become the meeting point of the global technical textiles industry.

Grasim Industries announces fresh investment of ₹3094 Crore to expand Lyocell capacity

Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094 crore, for Phase II Lyocell capacity of 110K TPA at Harihar, Karnataka. This expansion will consist of 2 lines of 55K TPA (150 Tons per day) each. The first line is expected to be commissioned by 2028, and the second line is expected to be commissioned by 2030.