#Retail & Brands

2021-11-18

BOSS becomes the official partner of the Hahnenkamm Races

BOSS is proud to announce that the brand has become the Official Partner of the legendary Hahnenkamm Races in Kitzbühel, Austria. The four-year agreement with the Kitzbüheler Ski Club (K.S.C.) and the marketing agency of the Hahnenkamm Races, WWP Weirather – Wenzel & Partner, will kick off in the beginning of next year, and continue through 2025.

The partnership will start in January 2022 by providing extensive visibility to BOSS through the branding of the banners and ski gates on the slopes, as well as further activations. From 2023 onwards, the collaboration will be further expanded by BOSS becoming the Presenting Partner of the Hahnenkamm Races. With this partnership, the German fashion brand celebrates its return to skiing sponsorships and its support for winter sports after a long break.

?“The Hahnenkamm Races, and especially the Streif, are absolutely unique and a true legend in the global world of winter sports. We are more than excited about our comeback as a partner of the races for the upcoming years, and to rethink the way we create an experience for the visitors with BOSS. Our brand, and also the athletes, stands for innovation, precision, success, passion, and emotion. In that sense, the Hahnenkamm Races and BOSS are ideal partners,” says Daniel Grieder, CEO of HUGO BOSS.

Philipp Radel, CEO WWP adds to this: “We are very happy about the return of BOSS as one of our Official Partners of the Hahnenkamm Races. We are sure that our joint initiatives for the next four years are going to be a great success. We are committed to bringing together, with our partners, constant evolution and innovation in alpine skiing. In this regard the new brand spirit of BOSS is a perfect match.”

The Hahnenkamm Races are considered the most spectacular and impressive event in the international alpine skiing race calendar. The downhill race on the legendary Streif, and the races on the Ganslernhang get over 300 million views every year, just in Europe alone. The KITZ-RACE-Club is the top premium hospitality event for winter sports. In 2022, the ski races will take place January 21 - 23.

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Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

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Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Vandewiele to showcase weaving innovations and automation solutions at ITMA Asia 2026

At ITMA ASIA + CITME 2026, taking place from November 20 to 24 in Shanghai, Vandewiele will present a broad range of technologies for weaving, carpet manufacturing, tufting, yarn processing and automation. The company's innovations focus on increasing productivity, improving process efficiency, reducing resource consumption and providing greater flexibility in textile manufacturing. Visitors can explore the latest developments at Booth D01 in Hall 3 of the National Exhibition and Convention Center (NECC).

KARL MAYER expands TM WEFT capabilities for fashion fabrics at ITMA ASIA 2026

A new E 36 gauge, an EL pattern drive and improved yarn tension regulation extend the application possibilities of KARL MAYER's TM WEFT warp knitting machine. At ITMA ASIA 2026, the company will demonstrate the developments alongside a collection of woven-like warp knitted fabrics for fashion and apparel.

Textiles Recycling Expo USA 2027 opens registration and expands with manufacturing exhibition

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