#Retail & Brands

2021-11-18

BOSS becomes the official partner of the Hahnenkamm Races

BOSS is proud to announce that the brand has become the Official Partner of the legendary Hahnenkamm Races in Kitzbühel, Austria. The four-year agreement with the Kitzbüheler Ski Club (K.S.C.) and the marketing agency of the Hahnenkamm Races, WWP Weirather – Wenzel & Partner, will kick off in the beginning of next year, and continue through 2025.

The partnership will start in January 2022 by providing extensive visibility to BOSS through the branding of the banners and ski gates on the slopes, as well as further activations. From 2023 onwards, the collaboration will be further expanded by BOSS becoming the Presenting Partner of the Hahnenkamm Races. With this partnership, the German fashion brand celebrates its return to skiing sponsorships and its support for winter sports after a long break.

?“The Hahnenkamm Races, and especially the Streif, are absolutely unique and a true legend in the global world of winter sports. We are more than excited about our comeback as a partner of the races for the upcoming years, and to rethink the way we create an experience for the visitors with BOSS. Our brand, and also the athletes, stands for innovation, precision, success, passion, and emotion. In that sense, the Hahnenkamm Races and BOSS are ideal partners,” says Daniel Grieder, CEO of HUGO BOSS.

Philipp Radel, CEO WWP adds to this: “We are very happy about the return of BOSS as one of our Official Partners of the Hahnenkamm Races. We are sure that our joint initiatives for the next four years are going to be a great success. We are committed to bringing together, with our partners, constant evolution and innovation in alpine skiing. In this regard the new brand spirit of BOSS is a perfect match.”

The Hahnenkamm Races are considered the most spectacular and impressive event in the international alpine skiing race calendar. The downhill race on the legendary Streif, and the races on the Ganslernhang get over 300 million views every year, just in Europe alone. The KITZ-RACE-Club is the top premium hospitality event for winter sports. In 2022, the ski races will take place January 21 - 23.

Textile Chemicals & Dyes: Innovation in Textile Chemistry moves into focus at Techtextil 2026

From PFAS-free finishes and water-saving dyeing technologies to advanced coatings and recycling-compatible formulations, innovation in textile chemistry is accelerating across the industry. Reflecting this development, Techtextil 2026 introduces Textile Chemicals & Dyes as a dedicated product segment, highlighting the growing role of chemical solutions in shaping the next generation of technical textiles.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

DIENES at Techtextil 2026: Flexible pilot lines for bio-based fiber development

The growing relevance of bio-based materials in technical textiles is accompanied by increasing demands for reproducibility, high-quality data, and scalable process routes. Especially when working with cellulose and its derivatives, chitosan, lignin-based approaches, or bio-based PAN as a carbon-fiber precursor, R&D teams face variable feedstock quality, tighter process windows, and the need for reliable comparability across trials. This calls for flexible, data-driven experimental setups that can be reconfigured efficiently when recipes, solvents, and raw-material batches change.

Gunold showcases embroidery product range and services at Texprocess

At Texprocess 2026, GUNOLD will present numerous hands-on examples related to embroidery in Hall 8, Booth E20. The focus is on creative embroidery designs as well as the extensive product range of threads, nonwovens, and accessories for embroidery and embellishment. “Trade visitors can once again look forward to many new and creative embroidery designs. Of course, we will also showcase the matching products required to bring these ideas to life,” announces Marketing Manager Stephan Gunold.

A Powerful Opening: Global thought leaders launch the International Cotton Conference Bremen

The International Cotton Conference Bremen will open on 25 March 2026 in the Parliament building of the Free Hanseatic City of Bremen with a keynote session of exceptional calibre. Distinguished international experts will set the stage for the conference by offering incisive perspectives on the most pressing challenges and the defining trends shaping the future of the global cotton trade. Their insights will span a broad spectrum — from geopolitically driven disruptions affecting global supply chains to the opportunities emerging from innovation-led agriculture capable of supporting a growing world population. Together, these opening keynotes will frame the dialogue of the conference, highlighting both the complexity of today’s market environment and the pathways toward a resilient and forward-looking cotton sector.