Objective sports bra testing fills a gap in the market

The new bra testing method classifies the amount of support a bra provides (high, medium and low). Hohenstein also benchmarks the bra with other products on the market. The classification and benchmarking data help with product development, quality management and marketing claim verification. The results can also be used for credible, point-of-sale marketing to end consumers.

A specially developed torso from Hohenstein’s 3D printing facility enables testing of different cups and sizes. The breast is replicated using suitable materials and in customizable shapes. During the test, the movement of the breast is simulated and analysed in all three movement directions (up/down, right/left, forwards/backwards).

Hohenstein has in-depth expertise in fit and pattern development. “Our garment engineers have been studying the market and improving fit for decades. Knowing the target group - intended use and cup size - is one of the most important factors,” said Simone Morlock, Hohenstein’s Head of Clothing Technology. “Yoga and horse riding require very different levels of support.” In partnership with a brand, the Hohenstein team goes through the requirements and works to optimise the product for the specific target group.

Although the focus is on sports bras, testing is not limited to this application. The test works in combination with a required fitting test, for which Hohenstein draws on a large pool of human fit models. The movement of the breast can be reduced through an optimised pattern. This combination of services is unique on the market.