#Recycling / Circular Economy

2021-06-10

The LYCRA Company launches new campaign on circularity initiatives

The LYCRA Company, a global leader in sustainable solutions for stretch and performance technologies in the apparel and personal care industries, announced the launch of a new campaign aimed at advancing discussions around circularity in textiles. The print and online advertising campaign, “Keep in the loop with LYCRA,” is an invitation for customers and industry experts to join The LYCRA Company in using resilient, sustainable materials that ultimately can be recycled at end of life, thus reducing textile waste and “closing the loop” in the value chain.

“Through our ‘Keep in the loop with LYCRA’ campaign, we want to explore a variety of topics related to circularity -- from more sustainable raw materials to extending garment wear life to end-of-life solutions,” said Jean Hegedus, director of sustainable business development at The LYCRA Company. “Our recent introduction of COOLMAX® and THERMOLITE® EcoMade fibers, created from 100% textile waste, is one step in the right direction but there’s much more to do to address these important issues,” she added.

The creative campaign, developed by Grounded World agency, uses a loop as a design device to show the transformation of textile waste into new fiber/fabric. The campaign tagline of “Keep in the loop with LYCRA” invites the industry to keep abreast of the latest circularity advancements from The LYCRA Company while also looking to drive awareness and collaboration.

“Circularity is a key focus of The LYCRA Company’s Planet Agenda sustainability platform as we look to advance not just our own sustainability goals, but also those of the industry at large,” said Julien Born, ceo of The LYCRA Company. “Central to achieving this will require a collective effort with the help of industry collaborators so that together, we can maximize impact.”

For additional information on The LYCRA Company’s circularity approach, please visit the sustainability section of the company’s website.

For more information, visit http://www.thelycracompany.com.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.