#Recycling / Circular Economy

2020-06-04

re:newcell hires CFO and Project Director

re:newcell grows its team by welcoming Maria Vallejo as CFO and Christer Johansson as Project Director to the company. By adding these experienced executives to the team, re:newcell reinforces its commitment to the goal of becoming a top global circular textile and dissolving pulp producer.

Mrs. Vallejo has a broad experience working both as business controller and CFO for fast growing multinational companies and leading transformation projects in a private equity environment. At re:newcell, her background will play a key part enabling the company’s growth.

“re:newcell has managed to build a strong solid base for growth and is now taking the next step. I am excited about joining re:newcell and to contribute to the journey ahead. Together we will make fashion sustainable”, says Maria Vallejo

Mr. Johansson has a solid industrial background with more than 20 years of experience within operations focusing on production investments and efficiency improvements at companies like Alvarez & Marsal, Atlas Copco and Alfa Laval. At re:newcell, Mr. Johansson will take the lead on capacity expansion projects globally.

“I am thrilled to join the team at re:newcell! Here I’ll get to dedicate my knowhow around industrial project development to closing the loop on fashion at new recycling plants globally. I am highly motivated on a personal level by the fact that re:newcell’s innovation is crucial to make the fashion industry sustainable and fight climate change”, says Christer Johansson.

“I am very proud that re:newcell has been able to attract such experienced and talented people as Maria and Christer. This demonstrates our commitment to growth and also our progress towards becoming a significant player in the market. We warmly welcome Maria and Christer and I look forward to working closely with them both to fulful our mission of making fashion truly sustainable”, says Patrik Lundström CEO re:newcell.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.