#Recycling / Circular Economy

2025-03-27

PUMA and RE&UP announce a multi-year collaboration to scale circular textile solution

Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent (LoI) to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips. Circularity is one of the focus areas of PUMA’s Vision 2030 sustainability goals and the company has already scaled up its RE:FIBRE textile-to-textile recycling program, producing millions of football jerseys made out of an increasing share of recycled textiles.

RE&UP has become a key Next-Gen raw material partner in the RE:FIBRE program supporting PUMA’s ambition to reduce reliance on bottle-recycled polyester, enhancing true circularity while minimizing textile waste. Due to its previous success, this collaboration has now evolved into a broader global commitment to fully enabling circularity.

As part of the expansion, PUMA will introduce RE:FIBRE to the Americas, leveraging RE&UP’s recycled raw materials within its local supply chain. Both companies have a long-term commitment to scaling sustainable solutions in the textile industry. By 2030, PUMA aims to use 30% fiber-to-fiber recycled polyester fabric for its apparel products. RE&UP’s revolutionary recycling technology is a key enabler of the circular transition of the industry, especially due to its unique capability to process diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blended textiles like polycotton and polyester-elastane-materials, traditionally difficult to recycle.

Powered with 100% renewable energy and leveraging advanced technologies such as decolorization processes, RE&UP sets a new benchmark for sustainable, low-impact recycled textile fibers. “As part of our Vision 2030 goals, we want to have 30% of our polyester fabric in apparel fiber-to-fiber recycled by 2030 and our collaboration with RE&UP opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, Director Global Innovation Apparel & Accessories at PUMA. “These materials offer the performance we need while helping us achieve our circularity goals.”

“We are proud to elevate our collaboration with PUMA to the next level, building on our existing work through PUMA’s RE:FIBRE program,” said Özgür Atsan, Chief Commercial Officer at RE&UP.

“PUMA, as one of the most forward-thinking brands in the industry, shares our vision for closing the recycled material gap. The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tons, and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry. We proudly define our products as Next-Gen materials, as they are designed to meet the needs of the next generation in the textile industry.”

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

RE&UP partners with Madewell and ISKO on textile-to-textile denim capsule

RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a collaboration with American denim brand Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into recycled feedstock for a textile-to-textile denim capsule, RE&UP demonstrates the commercial viability of circular systems in the denim sector.

ALADIN paves the way for circular and demand-driven textile production in Europe

Textile production can be organized sustainably by utilizing short supply chains and preventing overproduction. This can already be achieved today by intelligently connecting and efficiently utilizing existing infrastructure. At the same time, production becomes circular when innovative technologies and materials are used that enable high-quality recycling. The ALADIN research project, launched in May 2026 and co-funded with five million euros under the EU Horizon Europe program, is creating the conditions for this.

Ence and ShareTex begin initial testing of the ATENEA innovation project to promote textile recycling in Spain

Ence and ShareTex are making progress on the Atenea R&D project, which aims to develop a complete value chain for textile recycling in Spain. Specifically, the goal of the ATENEA project—which is funded by the Center for Technological Development and Innovation (CDTI)—is to connect all the necessary stages for the recovery of textile waste, from collection and management, through recycling and transformation into new raw materials, to their incorporation into new textile products.

DePoly Inaugurates its Showcase Plant in Monthey Switzerland

What if used plastic bottles, PET packaging material and polyester textiles could become raw materials just as high performing as virgin resources? That is the ambition of DePoly, a circular materials company based in Sion, Switzerland which inaugurated its Showcase Plant in Monthey on July 6th & 7th. The first depolymerization facility of its kind and scale in Switzerland, this industrial Showcase Plant represents a major milestone in the company's growth and its journey toward commercialization.

Commission clarifies rules on plastic bottles recycling

The European Commission today adopted new rules on recycling of single-use plastic beverage bottles made primarily of polyethylene terephthalate (PET bottles). These rules establish, for the first time, a methodology to calculate, verify and report chemically recycled content. This is part of the Commission’s December 2025 plastics package.

Katharina Obergruber appointed to the Management Board of Sandler AG

The Supervisory Board of Sandler AG has appointed Katharina Obergruber to the company’s Management Board. Effective September 1, 2026, the Board will consist of Philipp Ebbinghaus (CEO), Dr. Ulrich Hornfeck (currently CCO, future COO), and Katharina Obergruber (CCO). Katharina Obergruber, currently Chief Sales Officer Hygiene and member of the Management Team of Sandler AG, will assume responsibility for all sales activities as Chief Commercial Officer. She will assume this role from Dr. Ulrich Hornfeck, who will focus primarily on production and supply chain topics.

DyStar releases FY2025 sustainability report, marking a new milestone towards its 2030 targets

DyStar, a leading specialty chemicals company with more than a century of expertise in product development and innovation, today announced the release of its FY2025 Sustainability Report, marking a significant milestone in its sustainability journey and reinforcing its commitment to long-term value creation.

TERIS reaches milestone: Fraunhofer consortium develops new standards for tire analysis

In the “TERIS” project, the Fraunhofer institutes ICT, IGD, and IWM—led by the Fraunhofer Institute for Structural Durability and System Reliability LBF—have reached a decisive milestone. For the first time, the teams aim to generate, analyse, and predict tire wear in the laboratory in a standardized and practical manner. As part of this milestone, results are now available on reference abrasion, particle analysis, tribological models, AI-based surface analysis, a test bench concept, and methods for accelerated aging and VOC detection. The tire industry, testing services, and environmental agencies will in future benefit from reliable, rapid laboratory procedures for emissions assessment.