#Recycling / Circular Economy

2025-03-27

PUMA and RE&UP announce a multi-year collaboration to scale circular textile solution

Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent (LoI) to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips. Circularity is one of the focus areas of PUMA’s Vision 2030 sustainability goals and the company has already scaled up its RE:FIBRE textile-to-textile recycling program, producing millions of football jerseys made out of an increasing share of recycled textiles.

RE&UP has become a key Next-Gen raw material partner in the RE:FIBRE program supporting PUMA’s ambition to reduce reliance on bottle-recycled polyester, enhancing true circularity while minimizing textile waste. Due to its previous success, this collaboration has now evolved into a broader global commitment to fully enabling circularity.

As part of the expansion, PUMA will introduce RE:FIBRE to the Americas, leveraging RE&UP’s recycled raw materials within its local supply chain. Both companies have a long-term commitment to scaling sustainable solutions in the textile industry. By 2030, PUMA aims to use 30% fiber-to-fiber recycled polyester fabric for its apparel products. RE&UP’s revolutionary recycling technology is a key enabler of the circular transition of the industry, especially due to its unique capability to process diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blended textiles like polycotton and polyester-elastane-materials, traditionally difficult to recycle.

Powered with 100% renewable energy and leveraging advanced technologies such as decolorization processes, RE&UP sets a new benchmark for sustainable, low-impact recycled textile fibers. “As part of our Vision 2030 goals, we want to have 30% of our polyester fabric in apparel fiber-to-fiber recycled by 2030 and our collaboration with RE&UP opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, Director Global Innovation Apparel & Accessories at PUMA. “These materials offer the performance we need while helping us achieve our circularity goals.”

“We are proud to elevate our collaboration with PUMA to the next level, building on our existing work through PUMA’s RE:FIBRE program,” said Özgür Atsan, Chief Commercial Officer at RE&UP.

“PUMA, as one of the most forward-thinking brands in the industry, shares our vision for closing the recycled material gap. The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tons, and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry. We proudly define our products as Next-Gen materials, as they are designed to meet the needs of the next generation in the textile industry.”

Industrial scale meets verified governance: RE&UP is now B Corp™ certified

RE&UP, the circular-tech transforming global textile waste into high-volume Next-Gen materials, has officially become a Certified B Corporation™. The milestone establishes the industrial recycler among a select group of manufacturing infrastructure providers verified as meeting B Lab Standards for social and environmental performance, transparency, and accountability.

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

Indorama Ventures advances circularity tthrough PETValue Philippines' “Zero Waste to Landfill Partnership” with Republic Cement

Indorama Ventures Public Company Limited, a global sustainable chemical company, is advancing the circular economy through a new Zero Waste to Landfill initiative at its recycling site PETValue Philippines, further demonstrating how collaboration across industries can maximize resource efficiency and reduce waste.

Networking Day 2026: Industry stakeholders unite around textile recycling

In 2026, the Industry Research Group (IRG) Polymer Recycling once again brought together some of the key stakeholders in textile recycling for its annual Networking Day. This year, the event took place at EREMA’s premises in Ansfelden, Austria. It brought together key players from across the textile recycling value chain for a day of structured exchange and in-depth discussions.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Heimtextil expands Bed, Bath & Living with new ‘Comfort & Connect’ area

Heimtextil is expanding its product range for Bed, Bath & Living in a targeted manner: ‘Comfort & Connect‘ is creating a new meeting place in the foyer of Hall 5.1 for high-quality bed, bath and lifestyle collections. Following on from ‘Sleep & Meet‘, this is now the second area where Heimtextil is further refining its offering for exhibitors and buyers. The new area brings together established brands, high-profile returning exhibitors and international buyers in a central location with easy access.

Business situation weakens slightly, but the industry stays cautiously optimistic

The International Textile Manufacturers Federation (ITMF) has published the results of its 39th Global Textile Industry Survey (GTIS), conducted from 14 to 22 July 2026 among companies along the entire global textile value chain. Worldwide, 10% of participants rated their business situation as good, 53% as satisfactory and 37% as bad — a balance of -26pp, down from -17pp in May but still well above the 2023 lows. All regions are now in negative territory, from South Asia at -3pp to North & Central America at -58pp.

Ministry of Industry Delegation visits NatureWorks’ second global manufacturing site at Nakhon Sawan Biocomplex

NatureWorks Asia Pacific Limited welcomed a high-level delegation led by Mr. Varawut Silpa-archa, Minister of Industry, to its manufacturing site at the Nakhon Sawan Biocomplex (NBC). The visit follows the successful inauguration of the site on April 29, 2026, and highlights the role of public-private collaboration in advancing Thailand’s sustainable industrial development and bioeconomy ambitions.