#Recycling / Circular Economy

2025-03-27

PUMA and RE&UP announce a multi-year collaboration to scale circular textile solution

Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent (LoI) to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips. Circularity is one of the focus areas of PUMA’s Vision 2030 sustainability goals and the company has already scaled up its RE:FIBRE textile-to-textile recycling program, producing millions of football jerseys made out of an increasing share of recycled textiles.

RE&UP has become a key Next-Gen raw material partner in the RE:FIBRE program supporting PUMA’s ambition to reduce reliance on bottle-recycled polyester, enhancing true circularity while minimizing textile waste. Due to its previous success, this collaboration has now evolved into a broader global commitment to fully enabling circularity.

As part of the expansion, PUMA will introduce RE:FIBRE to the Americas, leveraging RE&UP’s recycled raw materials within its local supply chain. Both companies have a long-term commitment to scaling sustainable solutions in the textile industry. By 2030, PUMA aims to use 30% fiber-to-fiber recycled polyester fabric for its apparel products. RE&UP’s revolutionary recycling technology is a key enabler of the circular transition of the industry, especially due to its unique capability to process diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blended textiles like polycotton and polyester-elastane-materials, traditionally difficult to recycle.

Powered with 100% renewable energy and leveraging advanced technologies such as decolorization processes, RE&UP sets a new benchmark for sustainable, low-impact recycled textile fibers. “As part of our Vision 2030 goals, we want to have 30% of our polyester fabric in apparel fiber-to-fiber recycled by 2030 and our collaboration with RE&UP opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, Director Global Innovation Apparel & Accessories at PUMA. “These materials offer the performance we need while helping us achieve our circularity goals.”

“We are proud to elevate our collaboration with PUMA to the next level, building on our existing work through PUMA’s RE:FIBRE program,” said Özgür Atsan, Chief Commercial Officer at RE&UP.

“PUMA, as one of the most forward-thinking brands in the industry, shares our vision for closing the recycled material gap. The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tons, and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry. We proudly define our products as Next-Gen materials, as they are designed to meet the needs of the next generation in the textile industry.”

Industrial scale meets verified governance: RE&UP is now B Corp™ certified

RE&UP, the circular-tech transforming global textile waste into high-volume Next-Gen materials, has officially become a Certified B Corporation™. The milestone establishes the industrial recycler among a select group of manufacturing infrastructure providers verified as meeting B Lab Standards for social and environmental performance, transparency, and accountability.

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

Indorama Ventures advances circularity tthrough PETValue Philippines' “Zero Waste to Landfill Partnership” with Republic Cement

Indorama Ventures Public Company Limited, a global sustainable chemical company, is advancing the circular economy through a new Zero Waste to Landfill initiative at its recycling site PETValue Philippines, further demonstrating how collaboration across industries can maximize resource efficiency and reduce waste.

Networking Day 2026: Industry stakeholders unite around textile recycling

In 2026, the Industry Research Group (IRG) Polymer Recycling once again brought together some of the key stakeholders in textile recycling for its annual Networking Day. This year, the event took place at EREMA’s premises in Ansfelden, Austria. It brought together key players from across the textile recycling value chain for a day of structured exchange and in-depth discussions.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

SHIMA SEIKI brings new flat knitting technologies to FEBRATEX 2026

Leading flat knitting solutions provider SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its Brazilian representative BRASTEMA TECNOLOGIA TEXTIL LTDA., will exhibit at the Brazilian Textile Industry Fair (FEBRATEX 2026) this month. On display will be a roundup of SHIMA SEIKI computerized flat knitting technology, represented by WHOLEGARMENT® knitting machines, computerized flat knitting machines featuring a brand-new model with high productivity and excellent cost performance, a glove knitting machine and the latest digital solutions.

Lenzing reports improved half-year results and advances strategic transformation

Despite a persistently challenging market environment in the first half of 2026, characterized by volatile energy and raw material prices, subdued global consumer demand and intensified competition from Asia, the Lenzing Group significantly improved its financial performance. Net result after tax more than doubled to EUR 35.6 million, compared with EUR 15.2 million in the first half of 2025. Free cash flow increased to EUR 45.8 million, while EBITDA amounted to EUR 239.2 million. Revenue totaled EUR 1.27 billion, compared with EUR 1.34 billion in the previous year.

Trützschler’s latest spinning and card clothing innovations at CAITME 2026

From September 8 to 10, 2026, Trützschler will present its latest innovations in spinning and card clothing for state-of-the-art fiber processing at CAITME in Tashkent, Uzbekistan. Visitors are invited to meet the experts at Pavilion 2, Booth D50 and explore solutions designed to increase productivity, streamline processes, and ensure consistently high yarn quality. Key topics include the next-generation card TC 30i, the integrated draw frame IDF 3, the high-performance comber TCO 21XL as well as Trützschler Card Clothing’s new flat top series STEELTOP®.

BICO BCF yarn delivers impressive performance in field testing

In a joint development project with other partners, Barmag and Object Carpet have successfully tested BICO BCF yarn in the carpet manufacturing process. The results show that this innovative yarn technology offers significant performance advantages and opens up new possibilities for recycling-oriented carpet constructions.