CARBIOS appoints Tommy Maussin as Chief Marketing Officer

Tommy will be responsible for enhancing CARBIOS’ global presence to initiate and conclude commercial agreements with brand owners. His proven track record of profitable businesses in a variety of industries, and in complex and international environments, is expected to play a pivotal role in shaping CARBIOS’ customer-centric marketing strategies moving forward. Tommy Maussin joins the Executive Committee and reports to Emmanuel Ladent, Chief Executive Officer of CARBIOS.

With over 17 years of experience in international business for several Michelin tire divisions, Tommy spent the last four as European Director and Vice President of its lifestyle division, successfully transforming operations and driving substantial growth for Michelin Guides and Robert Parker Wine Advocate across various regions. His vision for CARBIOS centers on driving business growth through strategic execution, fostering multicultural teams, and maintaining a strong focus on customer relationships to drive business growth.

"I'm delighted to welcome Tommy to the CARBIOS team. His expertise in varied and complex marketing landscapes and his forward-thinking approach to leadership are exactly what we need to continue expanding the CARBIOS brand and conclude commercial agreements with brand owners", says Emmanuel Ladent, CEO, CARBIOS. 

Tommy Maussin, Chief Marketing Officer, CARBIOS, says: "With CARBIOS’ ambitious international and commercial objectives, I am thrilled to join its incredible team at a very exciting time for this dynamic, innovative scale-up. I am convinced of the immense potential of the technology to make a positive impact on the planet, and I look forward to leveraging my experience to contribute to the company’s growth, driving marketing strategies that resonate with our customers and set new standards in the industry."

Tommy originally trained as an engineer at ICAM Engineering School before completing a specialized Postgraduate Degree in Strategy and Management of International Business at ESSEC Business School. His prior roles at Michelin include leading global marketing and strategy for automotive brands, where he significantly improved product mix and operational margins, and overseeing marketing for the European 2-wheel tire division. Most recently, as Vice President and Europe Director for Michelin's lifestyle division, he led the transformation of the Michelin Guide business from a communication-focused activity into a profitable international enterprise, increasing turnover fourfold in three years. Additionally, Tommy has entrepreneurial experience as co-founder of a company that aims to decarbonate road construction and maintenance, and is an active speaker and educator in strategy and marketing.