[pageLogInLogOut]

#Raw Materials

Better Cotton joins Make the Label Count Coalition

Better Cotton is joining more than 50 natural fibre organisations and environmental groups in supporting calls for an urgent revision of the European Commission’s Product Environmental Footprint (PEF) methodology.
© 2024  Photo credit: Make the Label Count
© 2024 Photo credit: Make the Label Count


Better Cotton has joined the Make the Label Count coalition to amplify calls for the European Commission to revise its method of calculating the environmental impact of textile fibres.

Hélène Bohyn, Policy & Advocacy Manager at Better Cotton, said: "Make the Label Count is an incredibly important movement. EU regulators are shaping the future of the fashion and textile sectors as we speak. The methodology they adopt will play the hugely important role of telling the story of sustainability progress across our industry and beyond, and will be critical to eradicating greenwashing".

Hélène Bohyn, Policy & Advocacy Manager at Better Cotton

Backed by more than 50 natural fibre organisations and environmental groups, Make the Label Count advocates for fair, transparent and credible sustainability information across the fashion and textile sectors. 

The coalition takes issue with the way in which the European Commission’s Product Environmental Footprint (PEF) methodology currently calculates the impact of natural fibres compared to synthetic materials for apparel and footwear. In its current form, the PEF methodology deems a 100% polyester T-shirt to be 42% more sustainable than a 100% cotton t-shirt. 

The coalition has highlighted that this is because the PEF methodology currently fails to account for significant environmental impacts unique to synthetic fibres, including microplastic emissions, post-consumer plastic waste, and the fact such materials are not renewable. 

“We’ve had major advancements in research and knowledge around the environmental impacts of the textile industry, but these aren’t included in the current methodology,” explained Make The Label Count co-spokesperson Elke Hortmeyer, also from Bremen Cotton Exchange. “Current methodology does not adequately consider microplastic release, biodegradability nor renewability, which are the areas where natural fibres really shine.” 

Make the Label Count calls on the European Commission to amend the PEF methodology by integrating environmental indicators that would account for these three impact areas and ensure that the PEF methodology is truly representative of each fibre’s complete lifecycle and impact.



More News from Better Cotton

#Raw Materials

Better Cotton Initiative welcomes new and returning Council members

The Better Cotton Initiative (BCI) has confirmed a series of appointments and reappointments to its Council, the multistakeholder board responsible for BCI’s strategic direction.

#Raw Materials

Better Cotton Initiative strengthens regenerative focus in standard update

The Better Cotton Initiative (BCI) has strengthened the regenerative focus of its field-level standard with the launch of a new version of its Principles & Criteria (P&C), which marks the next step in the organisation’s journey to becoming a regenerative standards system.

#Raw Materials

Better Cotton Initiative marks certification anniversary with progress update and accreditation

One year since becoming a certification scheme, the Better Cotton Initiative (BCI) has announced that more than 3,000 supply chain actors have been certified. At farm level, more than 30% of farms and producer units supplying BCI Cotton have received a positive audit outcome.

#Raw Materials

Better Cotton Initiative opens enrollment in the US with promising opportunities for producers

Producer enrollment for the US Program of the Better Cotton Initiative (BCI) is open until May 15 for the 2026-2027 season. With over 2,600 members spanning the cotton supply chain and more than 11,000 users of its Better Cotton Platform (BCP) as of 2025, BCI’s standard is implemented in 15 countries and covers one fifth of global cotton production.

More News on Raw Materials

#Raw Materials

AMSilk and Ajinomoto Foods Europe expand partnership to enable industrial-scale production of silk proteins

AMSilk GmbH (“AMSilk”), a global leader leader in biotech produced silk materials, today announced a significant expansion of its partnership with Ajinomoto Foods Europe (AFE), marking a key step in scaling the industrial production of its silk proteins. Building on the collaboration first established in 2023, the two companies have now entered into a long-term manufacturing and supply agreement, enabling the transition from industrial validation to dedicated, large-scale production.

#Natural Fibers

Global cotton trade poised for recovery as India and China drive import demand

The July 2026 issue of Cotton This Month highlights a changing global cotton market, with consumption and trade expected to strengthen despite a modest decline in production during the 2026/27 season. The next issue of Cotton This Month will be released on August 1, 2026.

#Natural Fibers

Cotton made in Africa partners receive top marks in independent verifications

Cotton made in Africa® (CmiA) and CmiA Organic are two internationally recognised standards that aim to promote sustainable development in the African cotton sector south of the Sahara. To ensure the standards’ credibility among brands, retailers, and consumers, independent verifiers evaluate compliance on the ground. The verification results for 2025, now published in the Aggregated Verification & Implementation Report, were very strong: The verifiers awarded consistently very good remarks regarding management, people, prosperity, and the environment.

#Natural Fibers

Cotton ConneXions Insight to Impact brings supply chain leaders together around cotton innovation

Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.

Latest News

#Recycling / Circular Economy

Ence and ShareTex begin initial testing of the ATENEA innovation project to promote textile recycling in Spain

Ence and ShareTex are making progress on the Atenea R&D project, which aims to develop a complete value chain for textile recycling in Spain. Specifically, the goal of the ATENEA project—which is funded by the Center for Technological Development and Innovation (CDTI)—is to connect all the necessary stages for the recovery of textile waste, from collection and management, through recycling and transformation into new raw materials, to their incorporation into new textile products.

#Recycling / Circular Economy

DePoly Inaugurates its Showcase Plant in Monthey Switzerland

What if used plastic bottles, PET packaging material and polyester textiles could become raw materials just as high performing as virgin resources? That is the ambition of DePoly, a circular materials company based in Sion, Switzerland which inaugurated its Showcase Plant in Monthey on July 6th & 7th. The first depolymerization facility of its kind and scale in Switzerland, this industrial Showcase Plant represents a major milestone in the company's growth and its journey toward commercialization.

#Recycling / Circular Economy

Commission clarifies rules on plastic bottles recycling

The European Commission today adopted new rules on recycling of single-use plastic beverage bottles made primarily of polyethylene terephthalate (PET bottles). These rules establish, for the first time, a methodology to calculate, verify and report chemically recycled content. This is part of the Commission’s December 2025 plastics package.

#Sustainability

Global Standards establishes new non-profit foundation to strengthen governance

Global Standards gGmbH, the nonprofit organisation behind the globally recognised Global Organic Textile Standard (GOTS), announced a new governance structure designed to support its long-term mission and reinforce organisational autonomy of its Voluntary Sustainability Standards and programmes.

TOP