Highlights from Suominen’s successful Innovating in Sustainability Seminar in Italy

Day one featured an engaging lineup of expert presentations. Dr. Anu Kettunen, Senior Expert at KCL Finland, explored novel analytics to improve storage turnover in nonwoven hygiene products. 

Noora Lindberg, Director of Sustainability & Marketing at Suominen, highlighted key sustainability priorities for the industry in 2025 and beyond. 

Marko Ruottinen, Sustainability Manager at Metsä Fibre Oy, addressed the role of fiber sourcing and deforestation, while Brieuc Lits, Public Affairs Director at EDANA, provided an update on the Green Claims Directive and its impact on the industry. 

Further exploring bio-based innovation, Marvin Strüfing, Sales Director at UPM and Søren Tang Klint, Fibers Technical Sales Support Lead, EMEA at Indorama Ventures introduced bio-based options for replacing fossil-based materials. 

Veera Vaajasalmi, Manager, Innovation and Technology at Suominen presented Suominen ReNW, a groundbreaking approach to wet wipe recycling. 

The Seminar sparked valuable discussions and new ideas, driving the industry toward a more sustainable future. 

On day two, participants were invited to Suominen’s site in Cressa, Italy, for a firsthand look at the innovative Carded-Pulp-Carded (CPC) manufacturing process – an exclusive opportunity that added practical insight to the seminar experience.

A sincere thank you to all our guests for your presence, enthusiasm, and thoughtful contributions. You made the event a true success!