[pageLogInLogOut]

#Making-Up

Coloreel appoints new CEO

In alignment with Coloreels extensive and international growth strategies a new CEO has been appointed, Torbjörn Bäck. With previous experience from various senior positions at companies such as Camfil, Nederman and IBM. Torbjörn will steer Coloreel and its unique patented technology for digital dyeing of textile thread on-demand into a prosperous growth journey.

The Board of Directors of Coloreel has appointed Torbjörn Bäck as CEO starting Aug 9, 2021. He will succeed Mattias Nordin who will transition to a new roles within Coloreel as Senior Vice President Business Development. “We like to take the opportunity to thank Mattias for his great contribution during his four years as CEO” says Anders Persson, Chariman of the Board.

Torbjörn Bäck most recently came from the role as President of Camfil Northern Europe, an international manufacturing group with world leading technology. Prior to this, Torbjörn was Senior Vice Persident for Nederman in Asia Pasific. From his previous career, Torbjörn has a long industrial experience from sales and marketing, product management including hands on leadership experience for how to create growth for products and innovative companies.

“After a thorough search process, we are pleased that Torbjörn has agreed to join Coloreel. Torbjörn is a highly experienced and trusted senior leader with strong international experience. The Board and I are convinced that Torbjörn is the right person to lead Coloreel to the next level of our scale up and international expansion” Anders adds.

Torbjörn, who has already started his Coloreel journey comments:

"I am very exited to join Coloreel. Our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry. I look forward to work with the entire organization and our partners to execute on the strategy and to grow Coloreel. The fact that our products enables sustainable and stunning fashion and apparel details makes me proud and exited about the journey ahead."




Torbjörn Bäck, CEO Coloreel (c) 2021 Coloreel
Torbjörn Bäck, CEO Coloreel (c) 2021 Coloreel






More News from Coloreel

More News on Making-Up

Latest News

#Yarn & Fiber

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

#Carpets

DOMOTEX Southeast Asia 2026 - Building the Gateway to ASEAN's fast-growing flooring market

From 11–13 November 2026, the inaugural DOMOTEX Southeast Asia will take place at BITEC (Bangkok International Trade & Exhibition Centre) in Bangkok, Thailand. Jointly organized by GLOBUS Events Limited and Hannover Milano Fairs Shanghai Ltd., with Worldex G.E.C. Co., Ltd. as the local partner, the exhibition marks the expansion of the internationally recognized DOMOTEX brand into Southeast Asia. As the newest addition to the global DOMOTEX portfolio, the exhibition has been developed specifically to serve the rapidly evolving ASEAN market, creating a dedicated business event for the flooring and interior finishing industry.

#Sustainability

Execs help steer Cascale’s consumer goods agenda in Athens

The 2026 Cascale Annual Meeting, taking place September 15–17 in Athens, Greece, will convene leaders from across the global consumer goods value chain to tackle one of the industry’s defining questions: how to accelerate meaningful, system-wide transformation. Guiding those conversations as this year’s co-chairs are Sean Cady, vice president, global sustainability, responsibility, trade, and government affairs at VF Corporation, and Dr. Delman Lee, vice chair at TAL Apparel Limited.

#Research & Development

MELANGE starts with a co-creative design workshop at Aalto University to shape the visual identity of this new project transforming colouration in textiles

Over the next three years, MELANGE will lower the environmental impact of interior textile production by moving colour design to the beginning of the manufacturing process. This Horizon Europe project officially started on 1 August 2026, and will be publicly launched on 27 August 2026.

TOP