[pageLogInLogOut]

#Making-Up

Coloreel appoints new CEO

In alignment with Coloreels extensive and international growth strategies a new CEO has been appointed, Torbjörn Bäck. With previous experience from various senior positions at companies such as Camfil, Nederman and IBM. Torbjörn will steer Coloreel and its unique patented technology for digital dyeing of textile thread on-demand into a prosperous growth journey.

The Board of Directors of Coloreel has appointed Torbjörn Bäck as CEO starting Aug 9, 2021. He will succeed Mattias Nordin who will transition to a new roles within Coloreel as Senior Vice President Business Development. “We like to take the opportunity to thank Mattias for his great contribution during his four years as CEO” says Anders Persson, Chariman of the Board.

Torbjörn Bäck most recently came from the role as President of Camfil Northern Europe, an international manufacturing group with world leading technology. Prior to this, Torbjörn was Senior Vice Persident for Nederman in Asia Pasific. From his previous career, Torbjörn has a long industrial experience from sales and marketing, product management including hands on leadership experience for how to create growth for products and innovative companies.

“After a thorough search process, we are pleased that Torbjörn has agreed to join Coloreel. Torbjörn is a highly experienced and trusted senior leader with strong international experience. The Board and I are convinced that Torbjörn is the right person to lead Coloreel to the next level of our scale up and international expansion” Anders adds.

Torbjörn, who has already started his Coloreel journey comments:

"I am very exited to join Coloreel. Our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry. I look forward to work with the entire organization and our partners to execute on the strategy and to grow Coloreel. The fact that our products enables sustainable and stunning fashion and apparel details makes me proud and exited about the journey ahead."




Torbjörn Bäck, CEO Coloreel (c) 2021 Coloreel
Torbjörn Bäck, CEO Coloreel (c) 2021 Coloreel






More News from Coloreel

More News on Making-Up

Latest News

#Research & Development

2026 general meeting of the Friends and Supporters of RWTH Aachen at ITA

The Friends and Supporters of RWTH Aachen e. V. (proRWTH) looked back on a successful year of support at their 2026 general meeting. The meeting took place at Institut für Textiltechnik (ITA) of RWTH Aachen and was combined with a joint session of the Executive Board and the Administrative Board. Before the general meeting began, participants were given a guided tour of ITA, providing them with fascinating insights into current research and development topics in textile engineering.

#Natural Fibers

Cotton ConneXions Insight to Impact brings supply chain leaders together around cotton innovation

Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.

#Knitting & Hosiery

Footwear innovation enabled by warp knitting technology– insights from New Balance

The future of the athletic shoe is increasingly being shaped on warp knitting machines. For KARL MAYER, the footwear industry is one of the most important growth markets – and one of the sectors where innovative textiles can realize their full potential. In his keynote address at the opening of KARL MAYER’s TEXTILE INNOVATION CENTER in Obertshausen in April, Vishnu Prakash Muthusamy, Senior Textile and Materials Engineer at New Balance, explained the opportunities that warp knitting technology opens up for performance, sustainability, and faster development processes, and why textile manufacturers are transitioning from suppliers to development partners.

#Natural Fibers

Cashmere specialist joins AbTF Board of Trustees

The Aid by Trade Foundation (AbTF) is pleased to welcome Brian Yu, the chief executive officer of the Artwell Group, to its board of trustees. As CEO, Brian Yu developed Artwell into the world’s largest supplier of responsibly produced cashmere knitwear.

TOP