[pageLogInLogOut]

#Making-Up

Coloreel secures sek 70 million in private placement

© 2021 Coloreel
Coloreel, with its unique well-patented technology for digital dyeing of textile thread on-demand, has raised SEK 70 million in a private placement to existing and new shareholders. The funding will be used to support the company's market expansion and growth and to initiate expansion into new application areas such as sewing.

“In this private placement, we bring in a number of exciting and strong investors alongside the existing major shareholders, Robur Ny Teknik, SEB Stiftelsen, Svea Ekonomi and Ilija Batljan, who also participated in this placement.  In parallel to this, we now receive more and more new expressions of interest from additional investors which feels very exciting.", says the company's founder and main owner Joakim Staberg.? 

“We are noticing a sharp increase in activity as more and more markets open up. Larger orders such as the one recently announced from Tryckhuset AB is great proof that we are on the right track in our ambition to modernize the use of embroidery in the textile industry.”, says Mattias Nordin, CEO of Coloreel

Product and customer benefits

Coloreel's technology for digital dyeing of textile thread on-demand gives embroidery manufacturers and fashion designers a number of significant competitive advantages. The technology maximizes the users' creative potential while minimizing the environmental impact. Higher embroidery quality, no thread waste, no wastewater, creative color changes and above all a complete freedom in the use of colors.




Market and deliveries

The interest from the market is great, from the smallest to the very largest brands in everything from lifestyle and sports to exclusive fashion apparel. Coloreel has chosen to initially enter into close collaborations with some of the world's most famous brands and leading embroidery manufacturers.

The embroidery market is large and includes about 8 million installed embroidery heads worldwide. Each of these embroidery heads can be equipped with Coloreel's technology. Despite the ongoing pandemic, Coloreel, with the help of existing distributors, has delivered its ground-breaking technology to eleven countries in Europe, the United States and Asia, albeit in limited volumes. It has also started business with the world's largest distributor of embroidery machines, US based Hirsch Solutions, which has already installed the technology with several reputable end-customers in the US.



More News from Coloreel

More News on Making-Up

Latest News

#Spinning

Rieter sees Barmag integration on track as orders and sales rise

The first half of 2026 was shaped by the successful completion of the largest acquisition in Rieter’s history. The Man-Made Fiber Division enables entry into the growth segment of man-made fibers and sustainably strengthens Rieter’s market position in the Asia region. The expanded Group is now the world’s leading system supplier for the processing of natural and man-made fibers. In the first half of the year, initial cost savings in material costs and operating expenses have already been realized. The targeted synergies are expected to amount to at least CHF 20 million by the end of the 2028 financial year. Due to the completion of the acquisition on February 2, 2026, the first half of the year for the Man-Made Fiber Division only amounts to five months.

#Knitting & Hosiery

Groz-Beckert at Igatex 2026

From October 15 to 18, 2026, Groz-Beckert will present its latest innovations and solutions across the product areas of Knitting, Weaving, Sewing and Spinning at Igatex in Pakistan (Hall 1, Booth A-1-08).

#Natural Fibers

Better Cotton Initiative multistakeholder event in US unpacks regenerative agriculture potential

The Better Cotton Initiative (BCI), in collaboration with Texas-based partner, Quarterway Cotton Growers, will expand upon its annual US field event to relay the vast potential of regenerative agriculture through an immersive experience of tours and demonstrations.

#Sustainability

bluesign appoints Hanane Taidi as CEO to lead next phase of global impact

bluesign, which partners with the textile industry to reduce adverse impact across the value chain, appoints Hanane Taidi as Chief Executive Officer, marking a pivotal moment as the company builds on its leadership amid rapid industry change.

TOP