Coloreel, a Swedish textile innovation brand, has developed a pioneering technology that enables high-quality digital dyeing of textile thread on-demand, creating sustainable and vivid fashion details. Coloreel began efforts to scale up the global presence last year, targeting a market valued over SEK 25 billion.

At the beginning of 2021, it was clear that Robur Ny Teknik would invest SEK 100 million to support 'Coloreel's market expansion and future growth. As a result, recruitment has been done to strengthen the sales organization with a new Vice President of Sales. Sven Öquist, who previously was responsible for driving the sales expansion at Polestar, has recently taken on the role.

Mattias Nordin, CEO Coloreel, comments:

"We are now seeing how the markets are starting to reopen after a period that has been marked by the effects of the pandemic. We operate in the textile and fashion industry and notice clear signs from our customers that production is picking up to a more normal pace again, not least when leading fashion fairs plan to be carried out according to plan during the late summer. This means that we are now scaling up to reach the global market with our innovative product. We have already come a long way, but the time is now right to increase our efforts as our goal is to reach a billion SEK in turnover within five years. Sven Öquist is perfect for the role of Vice President Sales with his previous experience of driving up sales volumes and developing sales organizations both in Sweden and internationally"."