#ITMA Asia + CITME 2020

2021-07-08

Groz-Beckert at ITMA Asia: On-site and virtual success

ITMA Asia + CITME 2021 in Shanghai, China, was a complete success for Groz-Beckert. In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.

This year, an exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video call as part of the trade fair. The model proved to be a success: Around 2,300 visitors visited the traditional booth, while around 1,300 international customers accessed the virtual booth.

In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Groz-Beckert showcases textile innovation at ShanghaiTex 2025

From December 16 to 19, 2025, the global textile industry will gather at ShanghaiTex at the Shanghai New International Expo Center (SNIEC), where Groz-Beckert will present its latest highlights and innovations across its five product areas – Knitting, Weaving, Nonwovens, Sewing, and Spinning – at Hall N3, Booth A05.

Groz-Beckert showcases textile innovation at ITMA Asia + CITME 2025 in Singapore

From October 28 to 31, 2025, the global textile industry will gather at ITMA Asia + CITME at the Singapore Expo, where Groz-Beckert will present its latest highlights and innovations across its six product areas – Knitting, Weaving, Nonwovens, Tufting, Sewing, and Spinning – at Hall 5, Booth B301.

The sewing machine needle manufacturer with process expertise

Groz-Beckert sewing machine needles are renowned throughout the industry and comprise an impressively broad portfolio. But customers know that innovative solutions from Groz-Beckert go beyond the core product. With its future-oriented services and digital offerings, the company, headquartered in Germany, is a strong partner of the sewing industry.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

Cotton Incorporated appoints Bev Sylvester as Chief Marketing Officer

Cotton Incorporated announces the appointment of Bev Sylvester as chief marketing officer. In this newly created role, Sylvester will oversee Cotton Incorporated’s marketing strategy, brand positioning, consumer engagement and global outreach to increase demand for cotton and strengthen its relevance in the marketplace.