The new launch by Trident Group, Jiva Hypoallergenic, is powered by HeiQ?Allergen Tech, a proprietary 100% biobased technology developed by HeiQ that reduces exposure to inanimate allergens such as house dust mite matter and pet allergens with the help of active probiotics.

The bedroom is home to many types of aeroallergens such as pet allergens and house dust mite matter allergens.?Every pillow, mattress, and duvet whether in a private home or in a hospitality environment contains allergens after 6 months of use. Exposure during sleep of 6 to 8 hours is a long and intense time that needs a solution.?The HeiQ Allergen Tech technology utilizes synbiotics (= probiotics + prebiotics) in a natural matrix applied?to textiles to reduce inanimate allergens that can become airborne causing allergy symptoms and triggering asthma.?

The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.

According to Mike Mordente, HeiQ Head of the Textiles Business Unit “HeiQ is happy to associate with Trident Group, a company equally focused on innovation and customer-centric products for global markets”, adding that “we are proud to work together with the first Indian partner to bring HeiQ Allergen Tech to bed linen, addressing a critical need to reduce allergens in home textiles, and harnessing the power of a naturally derived technology to provide an effective solution to demanding players.”