Beaulieu Yarns launches new brand Softitude for soft, durable carpets

Softitude Yarns provide a unique level of softness and durability to residential and hospitality broadloom carpets, with the added benefit of unlimited colour possibilities. The combination creates new opportunities to achieve the advanced comfort, luxury and inviting warm touch particularly desired for bedroom carpets, without compromising on long-term wear & tear or colour choice. Beaulieu Yarns worked closely with its customers in order to develop such intensity of softness for SDN yarn. 

 “Softitude represents a significant leap forward for the carpet-world in meeting the trend to create a relaxing and welcoming environment for stress-free down-time,” comments Joël Pirotte, Sales & Marketing Director. “We are excited to give carpet designers and manufacturers attending DOMOTEX the first chance to explore the tactile emotion-inducing advantages and durability benefits of the range.”

At DOMOTEX 2016, Beaulieu Yarns will also present further examples of its custom-made polyamide (PA) and polypropylene (PP) yarns and support services aimed at improving customers’ overall performance and sustainability. 

This includes:

-unique high resilience 3ply SDN yarn both for tiles and wall to wall

• ennobled SDN as an alternative to wool, differential dye, polyester and other products, primarily for Residential and Hospitality markets
• Superior SDN yarn for Automotive flooring, mats and booth
• Beaulieu Yarn’s digital sampling and colour book for endless co-creation possibilities.

  For more information, visit Beaulieu Yarns at DOMOTEX 2016, Hall 5 Stand F27, January 16th to 19th.