Florania and FOREARTH collaborate on pioneering sustainable fashion ideas at Milan Fashion Week 2025

The collaboration came to life when the vision behind our product, FOREARTH—aimed at reducing the environmental impact of the textile and apparel industry—aligned with Flora Rabitti’s commitment to promoting sustainable creative practices. This marks our third partnership, following successful collaborations during Milan Fashion Week 2024 SS and 2024 AW.

Flora Rabitti: Award-winning designer behind Florania, championing innovation in Italian fashion

Flora Rabitti is a designer who was a finalist at the Swiss Textile Awards and received the Fur Futures London Award in 2014. After that, she gained experience in major high brands before establishing her own fashion brand "Florania" in Italy in 2021. In 2023, the company was one of 4 recipients of an award from the Camera Moda Fashion Trust, an organization that supports young designers and trending fashion brands for women in the Italian fashion industry, and was selected from the 4 winners as the sole recipient of the “Max&CO. Design for Change” award.

Flora Rabitti comments: 

“As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities. Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilized worldwide, showcasing the beauty of sustainability.

The Florania Fall/Winter 2025 collection pays homage to renowned female surrealists such as Leonora Carrington, Remedios Varo, and Leonor Fini. The collection features watercolor and China ink prints, handcrafted by me, the brand's founder, as representations of the symbolic, fantastical worlds in which the collection is set—imaginary landscapes inhabited by elegant creatures like horses, snakes, and dragons. Luxurious dresses, crafted from certified silk, viscose, or recycled polyester, flow weightlessly across the body with intricate draping.

Meanwhile, knitwear pieces adorned with tattoo-inspired patterns embrace the body with both style and comfort. There is a strong emphasis on textiles in this collection: painted, airbrushed, embroidered, manipulated, and stretched. This intricate textile world serves as a symbol of circularity and a deep respect for natural resources.

FOREARTH technology is a pioneering innovation that embodies sustainability and artistic excellence. Its water-free concept aligns seamlessly with our vision for responsible fashion.”

Inkjet Textile Printer "FOREARTH"

Kyocera's sustainable inkjet textile printer, FOREARTH, is revolutionizing digital textile printing by addressing social and environmental challenges through advanced technology. Water pollution has long been a concern in the apparel industry, and FOREARTH helps mitigate this issue by utilizing environmentally friendly materials and a printing technology that requires almost no water. This innovation significantly reduces water consumption compared to conventional textile printing methods.

Furthermore, Kyocera has established a sustainable production process by minimizing waste and enhancing energy efficiency, contributing to a reduced environmental impact within the fashion industry.

Kyocera remains committed to continuous innovation and industry-wide improvements, striving to promote sustainability and drive positive change toward a more environmentally responsible society.