#Associations
Towards pragmatic and harmonised labelling in the EU
Our products are used by millions of Europeans to care for themselves, their families, and their homes. At the heart of this relationship lies trust, built over time through product safety, quality and performance, and maintained through clear and reliable communication with our consumers.
In fast-moving retail environments, product labelling plays a critical role as the primary interface between manufacturers and consumers. Clear and recognisable labels are essential visual cues that enable consumers to quickly identify products, understand their characteristics, and make informed choices. Preserving this clarity is fundamental, particularly as mandatory information on packs becomes increasingly complex, with the risk of consumer confusion and information overload.
Read the full joint statement here:
https://www.edana.org/hubfs/Blog%20-%20Image%20Assets/Joint%20statements/Statement.pdf














