2020 AATCC Concept 2 Consumer® Student Merchandising Competition

AATCC received 15 entries, with 37 students participating from 8 colleges and universities. This year’s theme was “Everlasting Style.” Students were challenged to develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. 

Students were once again asked to access educational resources, so they could highlight at least one AATCC test method and why it was important to their product line. 

See the full competition guidelines for more details.

The Winners:

1st Place: Olivine by Rosemary Leger, University of Rhode Island

2nd Place: Kind Fashion by Brianna Giarraputo, Thomas Jefferson University

3rd Place: All in Apparel by Leah Borelli, Galilea Montero, Mackenzie Price, and Alexandra Savino, Thomas Jefferson University

Cotton Incorporated Optional Prize:

The Metro: The New Masculinity by Jackson Kwon, Cornell University

More information about winners and work:

https://www.aatcc.org/students/competitions/c2cmerch/2020winners/