Naia from Eastman at NY Home Market Week

During the week in New York, Naia™ Renew’s deluxe applications, from bedding and pillows to duvets and towels are in the spotlight. Known for its luxurious softness, durability, and environmental credentials, Naia™ Renew is produced using 60% sustainably sourced wood pulp and 40% certified recycled content*. This unique fiber combines performance with sustainability, providing a solution that reduces landfill waste and minimizes carbon footprints while maintaining the premium quality expected by consumers.

Visitors attending the home-textile event at the Fiber Innovation Center can see how Naia™ Renew’s versatility benefits both manufacturers and consumers. Recent successes include a new fabric blend of 70% TENCEL™ and 30% Naia™ in the Chinese home textile market, offering premium performance with a reduced environmental impact. Naia™ Renew also partners effectively with other technologies, such as UNIFI®’s REPREVE® and CiCLO® Technology, to enhance biodegradable development and create truly circular home textiles.

"We aim to provide sustainable options that maintain the high standards of quality and comfort consumers expect while promoting environmental responsibility," says Chad Doub, Global Segment Market Manager at Eastman. “Through collaborations, we are advancing circularity and driving responsible change in the home textiles industry.”

The Fiber Innovation Center, located at the Lenzing Group’s NYC Showroom (530 7th Ave Ste 808), presents an exciting opportunity for brands and buyers to discover innovative, sustainable solutions and explore the future of eco-conscious home textiles.