• The VEOCEL™ branded lyocell fibers with the patented Dry technology are an eco-responsible alternative to fossil-based materials in personal hygiene products by providing hydrophobic characteristics whilst being biodegradable and compostable
  

• The fibers are soft to touch and provide a dry feeling to the wearer when applied within top sheets in personal care products
  

Combining high-performance with sustainability

Increasingly, consumer expectations are extending beyond functional needs, to focus on natural materials?and ingredient transparency. However, consumers should never have to compromise between functionality, comfort and sustainability, and it is critical that such intimate products provide both – as the new VEOCEL™ branded lyocell fibers can offer. While most hydrophobic fibers are fossil-based fibers, Dry technology by Lenzing allows cellulosic VEOCEL™ branded lyocell fibers to achieve similar liquid-controlling properties built on a biodegradable, botanic-derived material. The fibers are also soft to touch and gentle on the skin, thus beneficial for applications that have direct contact with skin, such as in femcare and period care products, adult incontinence products and baby diapers.

“We have observed a growing trend of consumers who are mindful of product ingredients, so we created a product that can offer both sustainability and performance,” said Jürgen Eizinger, Vice President of Global Nonwovens Business at Lenzing. “Our new VEOCEL™ Lyocell fibers with Dry technology are certified biodegradable and compostable – therefore, offering an eco-friendly and quality alternative to fossil-based materials. The VEOCEL™ brand is continually expanding its capacities and innovations for wood-based specialty fibers as a means to reduce the industry’s reliance on fossil-based materials in personal care products.”