Fashion InStyle unveils future materials at Asia's creative hub

The seven mega events include the Hong Kong Gifts & Premium Fair, Home InStyle and Fashion InStyle (27-30 April at the Hong Kong Convention and Exhibition Centre, HKCEC); the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong (held concurrently at AsiaWorld-Expo, 27-30 April); and the Hong Kong International Licensing Show and Asian Licensing Conference (28-30 April at the HKCEC). The events will serve as a bridge connecting Hong Kong's creative industries with Mainland China and international markets while reinforcing the city’s positioning as a regional creative hub.

Speaking at a press conference held today to introduce the upcoming events, HKTDC Deputy Executive Director Sophia Chong said: "This year's seven lifestyle and licensing mega events will be gathered in the final week of April. Beyond showcasing cultural creative designs and functional products from around the world, they will specifically address emerging market trends, including silver economy solutions and sustainable products and materials. The consolidated fair period provides buyers with a diverse one-stop sourcing opportunity while facilitating cross-industry and cross-sector business connections to generate synergies."

Ms Chong added that the seven exhibitions and conference are expected to attract some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and Italy, Spain, Switzerland and the United States from the European and North American regions. Fashion InStyle will welcome first-time exhibitors from Austria and the UK, while the Printing & Packaging Fair will feature a new participant from Cambodia.

Innovative fashion materials converge at Fashion InStyle

The 2025 edition of Fashion InStyle sees the launch of NEXT@Fashion InStyle, a new highlighted zone organised by the HKTDC and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government, bringing together some 60 global material suppliers to showcase advanced fashion materials. Five local designers have been specially invited to create fashion pieces using some of these innovative materials. Designer Han Chong, founder of the internationally acclaimed brand Self-Portrait, will serve as the ambassador and share insights on-site. Thailand is the Strategic Partner of NEXT@Fashion InStyle, powered by the Thailand Creative Culture Agency (THACCA) and National Soft Power Development Committee. They will bring some 30 Thai exhibitors showcasing fashion materials that blend Thai cultural heritage, sustainability and innovative technology.

EXHIBITION+ model extends business opportunities

The HKTDC will continue employing its EXHIBITION+ online-offline integrated model for the fairs, allowing exhibitors to leverage the AI-powered Click2Match business matching platform, hktdc.com Sourcing platform and the Intelligence Hub to extend physical exhibition interactions onto online platforms. Buyers can use the Scan2Match function in the HKTDC Marketplace App to scan exhibitor and product showcase QR codes, record favourite exhibitors, browse product information and make inquiries, allowing discussions to continue online during and after the exhibition. Starting this month, the online promotion period for exhibitors will be extended to one year. For convenience, buyers can register on the HKTDC Marketplace App and download free eBadges for direct venue entry.