#Textiles & Apparel / Garment

2024-07-04

The 7th Avantex Fashion Pitch competition prize goes to Materra

The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This young British company, founded in 2019, designs solutions to support the cultivation of cotton adapted to climate change on a fair trade model. At the other end of the chain, it encourages fashion companies to source from the producers it supports, offering brands (Mango, Ecoalf, Positive Materials...) a service designed on a Cotton-As-A-Service model, guaranteeing a totally transparent supply chain with full traceability.

"Our teams at Messe Frankfurt, like the members of the jury, were very impressed by the quality of the models presented at this 7th edition of the Avantex Fashion Pitch. In singling out Materra's project, the jury chose to support an ambitious response to an urgent problem facing the fashion industry. It's a decision we can only applaud", said Frédéric Bougeard, President of Messe Frankfurt France.

The final of the 7th Avantex Fashion Pitch competition, organised by Messe Frankfurt France, rewards the most innovative, sustainable and relevant projects for the future of fashion. Each of the eleven finalists - Darwie, Drippy, Finds, GoldenEye Smart Vision, Imki, Materra, Podium, Style Shifter, Swyco, Synovance and Trace For Good - was given five minutes to convince the jury, which was made up of Claudia Cesiro, start-up mentor and founder of The Ace Project agency, Élodie Lemaire Nowinski, historian, specialist in innovation and sustainable development in fashion and researcher at the Glasgow School of Art, Jayne Simone Estève-Curé, expert fashion and luxury consultant and Yoobin Jung, ventures associate sustainability at Plug and Play Tech Center.

Materra will benefit from a stand worth €2,800 at Avantex Paris 2025 courtesy of Messe Frankfurt France, plus €2,000 from Texpertise Network, the textile network of the Messe Frankfurt group, and 1 year's incubation at Foundry courtesy of IFA Paris, official partner of the competition.

Messe Frankfurt commits further to East Africa: three textiles trade fairs during Africa Sourcing and Fashion Week from 2027

Messe Frankfurt and its Texpertise Network continue their steady, successful trajectory in the region. As Africa Sourcing and Fashion Week (ASFW) opened today, Member of the Executive Board Detlef Braun announced that Messe Frankfurt is licencing its three leading international trade fair brands Texworld, Apparel Sourcing and Texprocess to Nairobi, Kenya for the first time in 2027. From now on, they will take place annually as part of the Africa Sourcing and Fashion Week (ASFW) Nairobi.

Speed and connectivity: Techtextil and Texprocess provided market-ready solutions for industries under pressure

With more than 36,000 visitors and 1,700 exhibitors from a total of 112 countries, Techtextil and Texprocess 2026 demonstrated how innovation comes into industrial use. The convergence of research, industry and application proved to be a breeding ground for new material solutions, manufacturing and processing technologies. Natural fibres, performance apparel, connected systems and AI-driven processing technologies emerged as key growth and future markets.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

“We Believe in the Value of Textiles”: Successful Opening of the KARL MAYER TEXTILE INNOVATION CENTER

KARL MAYER inaugurated its new, state-of-the-art TEXTILE INNOVATION CENTER (TIC) with a four-day opening week from April 21 to 24. The highlight of the week was the grand opening on Thursday, which drew a strong turnout from the international textile industry: around 220 customers, brands, and partners from across the textile value chain came to the company’s headquarters in Obertshausen for a first-hand look at the new high-tech development environment and lively exchange with industry peers.

ITM 2026 makes happy participants with its international and qualified visitor profile

ITM 2026 International Textile Machinery Exhibition, one of the most prestigious meeting points of the textile machinery sector, attracted attention in its first three days, particularly with its diverse international visitor numbers. Industry professionals from all over the world had the opportunity to closely examine the latest technology machines and solutions displayed in operation. Thousands of visitors from approximately 100 countries, primarily Egypt, Pakistan, India, Uzbekistan, Syria, Turkmenistan, Tajikistan, Morocco, Algeria, and Tunisia, met at the Tüyap Fair and Congress Center for new investment and cooperation opportunities.

KARL MAYER presents a textile TEXTRONIC® innovation at ITM 2026

With highly efficient machines and continuous textile innovations, KARL MAYER underscores its role as a reliable partner for discerning top-tier customers. Just in time for ITM 2026 in Istanbul, the industry leader is introducing a true innovation: an eyelash lace with its characteristic fringed look – combined with a previously unattainable 4-way stretch. While the established fabric could until now only be produced as rigid version or with one-dimensional stretch, the new elasticity in both dimensions expands the possibilities for cross-band panel fabrics.

DYNEEMA® and NP Aerospace advance personal protection for military servicewomen

Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is supplying its high-performance unidirectional (UD) materials to world-leading armor manufacturer NP Aerospace, enabling the production of armor systems designed specifically to fit the female body. With 2,000 new armor systems, including 4,000 plates, made in the United Kingdom (UK) and delivered in June 2026, this collaboration addresses a long-standing lack of high-quality personal protection specially built for female defense and security personnel.