The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Wolfgang Marzin, CEO of Messe Frankfurt Group, expressed his confidence in the extension of the company’s Asia portfolio in the region: “As a global leader in the trade fair industry, our strategic manoeuvre in Central Asia should be a key indicator of the potential for greater economic globalisation. The region is a connecting point between Asia and Europe, and lies within China’s Belt and Road, an initiative geared towards enhancing the integration between economies. In this regard, countries like Uzbekistan play an important role in linking the east and west; its robust consumer market, opening political and business landscape, as well as geographical location, make it an attractive trading partner and investment destination.”

Mr Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, added: “Messe Frankfurt is an ideal partner for Uzbekistan to enhance its position in the global arena as our sales network in 180 countries and regions will attract the attention of companies across a number of industries. For example, Uzbekistan is rising as a hotspot for textiles; while it is already one of the world’s largest exporters of cotton, there are also opportunities to import and invest in the modernisation of the textiles and clothing industry. Our market analysis also reveals a gap in trade fair activity for the automotive aftermarket despite the industry being an important pillar in the country’s manufacturing sector.”

“Based on the business environment, Messe Frankfurt can lend its support with the introduction of seven brand events covering the Consumer Goods, Mobility & Logistics, and Textiles & Textile Technologies industry clusters. We will cooperate closely with our trusted partner Business Media Central Asia (BMCA) on this business expansion. The company is already an established organiser of Automechanika Astana and Futuroad Expo Astana. With their local resources and our international network, we are in a strong position to launch these events successfully into the market,” Mr Buurma continued.