[pageLogInLogOut]

#Textiles & Apparel / Garment

Premiere for the CHIC Pavillon "Fashion China" at Who's Next

From 2 to 4 September 2023, twenty leading Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with an exquisite selection of Chinese womenswear, menswear, sportswear, and hats.
  • First presentation of top Chinese fashion brands under the umbrella of CHIC in Paris
  • CHIC opens new markets: in Shanghai for European brands in Paris for Chinese brands
  • Exquisite selection of Chinese fashion in high quality and special styles and signatures


A number of China's best designer labels will showcase in Paris their design expertise. Womenswear is represented by Ellassay, Laurèl (founded in Munich, Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International.

Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive sportswear will be shown by FENGGY. 

© 2023 Yvonne Choi
© 2023 Yvonne Choi


Luo Zheng (Ms.) and Hong Boming with his brand KB Hong by K-BOXING are winners of the Top China Fashion Designer "Jinding Award". Luo Zheng was the first Chinese womenswear designer to show at New York Fashion Wek (2008). KB Hong (K-Boxing) has been organising fashion shows at Milan Fashion Week since 2020.

Ge Feng - with her brand FENGGY, the exclusive sportswear collection -,SELAH and Luo Zheng count to the best 10 China Fashion Designers awarded by the China Fashion Association.

JOEONE, specialist for men's trousers and one of the most successful Chinese fashion brands is represented at Paris Fashion Week and Milan Fashion Week. There as well shows RAXXY, China's top downwear brand and first fashion brand to have a fashion show on the Great Wall wowing the international fashion world. Also represented in Milan is Ellassay, one of the most successful womenswear labels in China with annual sales of US$ 300 million.




Cai Yiwen with her label YVONNE-CHOI, Chen Lishan with VAN SUNSUN and Vivian He with SEJIE are among the top 10 fashion designers in Shenzhen, China's fashion metropolis and boomtown, awarded the Fashion Prize of the Shenzhen Fashion Designer Association. 

© 2023 RAXXY
© 2023 RAXXY


Internationally, many of the brands already sell through online shops such as KeyOne, a multi-brand label with its own museum for hats in China and organiser of the China Hat Festival. An international online shop owns the womenswear label

JNBY, which is already working in parallel with agencies in Japan and Australia. May D. Wang, cashmere & silk specialist, is present in the UK. 

© 2023 SELAH
© 2023 SELAH



FASHION CHINA is planned as a prelude to the presentation on further international platforms and is to complete CHIC's offer as a service point for Chinese fashion brands in the future.

Around 500 exhibitors with international participation from Europe and Asia are expected at the next CHIC in Shanghai from 28 to 30 August. CHIC - China International Fashion Fair is organised by China National Garment Association in cooperation with China World Trade Center Co. Ltd.



More News from Chic

More News on Textiles & Apparel / Garment

#Sustainability

Practical toolkit to drive coordinated climate action launched

An open-access workshop toolkit enables brands, suppliers, policymakers and investors across the textile industry to apply the System Map in their own work, identifying leverage points to halve emissions and enable a just transition.

#Textiles & Apparel / Garment

YKK launches “YZiP® Light” aluminum alloy zipper for cotton pants

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has launched YZiP® Light, a lightweight aluminum alloy zipper for cotton pants, with sales beginning in late March. The introduction of YZiP® Light expands YKK’s zipper portfolio—led by the flagship YZiP® copper alloy zipper—providing customers with greater flexibility to meet diverse garment needs.

#Textiles & Apparel / Garment

Coats to showcase innovative reinforcement and filler materials for leather goods and accessories at APLF 2026

Coats, a world-class Tier 2 manufacturer and trusted partner for the apparel and footwear industries, will be promoting four advanced materials from its ‘Lifestyle Solutions’ portfolio at APLF 2026 in Hong Kong in March. Each innovation has been specifically engineered to help luxury and premium brands elevate the craft, durability, sustainability and creative expression required in the manufacturing of handbags, purses, and other high-end designer accessories.

#Textiles & Apparel / Garment

Design, innovation and sustainability propel VIATT 2026’s expanding role in ASEAN textile sourcing

At its third edition, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) further reinforced its role as a key sourcing and business platform for ASEAN’s textile industry. The three-day fair welcomed over 17,000 visits from 54 countries and regions, and featured over 460 exhibitors from 21 countries and regions across 18,000 sqm. The 2026 edition was marked by the introduction of new international pavilions and zones, broadening the fair’s sourcing scope across new geographies and product categories. The fringe programme, headlined by the debut Trend Forum, further distinguished VIATT as the region’s most integrated textile trade platform – uniquely spanning the entire value chain.

Latest News

#Raw Materials

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

#Raw Materials

Better Cotton Initiative strengthens regenerative focus in standard update

The Better Cotton Initiative (BCI) has strengthened the regenerative focus of its field-level standard with the launch of a new version of its Principles & Criteria (P&C), which marks the next step in the organisation’s journey to becoming a regenerative standards system.

#Man-Made Fibers

Selenis and Kintra Fibers partner to scale 100% bio-based synthetic fiber technology

Selenis, a leading global specialty polyester manufacturer, today announced a strategic manufacturing partnership with materials science company Kintra Fibers to scale Kintra’s patented fiber-grade PBS resin - a 100% bio-based and biodegradable material designed for textile applications.

#Functional Fabrics

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.

TOP