Spanning two floors and a total retail space of 480 square meters, the store features the brand’s latest interior concept and will present the full-line up of BOSS products and collections – from womenswear and menswear to the exclusive BOSS Made To Measure tailoring offer, for which a dedicated space was designed, providing for exceptional customized service and an exclusive shopping experience.

?Innovative and welcoming: the store concept?The signature elements of the store’s interior concept are the white suspended back wall panels which give the impression of a “floating” wall. These were first introduced in the Soho, NY, store in 2020, and create the ideal backdrop for presenting product. Freestanding furniture with cubic and solid shapes perfectly contrasts with the floating background. The combination of marble, wood and polished chrome materials adds to the modern and welcoming atmosphere.

Additional color elements in white, beige and black – mainly featured in textiles and wall treatments – radiate a warm and homely feel. This is emphasized by the open floor plan, the generous, inviting seating and subtle warm skylights throughout the store.