Textiles & Apparel / Garment


VF Corporation announces new appointments to EMEA leadership team

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories today announced several new appointments to its EMEA leadership team.   
  • Andreas Olsson has been appointed Regional General Manager, Dickies® EMEA;
  • Massimo Ferrucci has been appointed President, Napapijri®, in addition to his role of General Manager, Emerging Markets;
  • Argu Secilmis has been appointed Vice President, Product and Marketing, Napapijri®
  • Stuart Pond has been appointed Vice President, EMEA Supply Chain Operations.

“VF’s ongoing success in EMEA is driven by a strong, cohesive leadership team with extensive business management experience, industry knowledge and a deep understanding of our company culture and vision,” said Martino Scabbia Guerrini, VF’s President of the EMEA Region. “We’re thankful to Andreas, Massimo, Argu and Stuart for bringing their passion and commitment to VF. We wish them all the best on their new assignments going forward.”


Since joining VF in 2009, Olsson held various sales and marketing positions within the Vans® and The North Face® brands. Most recently, Olsson was Director of Group Digital Accounts where he contributed to the EMEA region’s strategic digital acceleration. Olsson will report to Scabbia Guerrini and Denny Bruce, Global Brand President, Dickies®. Olsson succeeds Ferrucci, who is now President, Napapijri®, replacing Timo Schmidt-Eisenhart who left VF to pursue a new career opportunity.

Secilmis joined the Timberland® brand in 2009, holding roles across merchandising, marketing and product where he brought to life the new brand framework and creative vision elevating the brand narratives across the globe. Most recently, Secilmis was Vice President of Global Apparel for the Timberland® brand. He reports to Ferrucci.

Since 2018, Pond was Vice President of Supply Chain for VF’s Asia Pacific region. Pond will report to Scabbia Guerrini and will relocate to VF’s Stabio, Switzerland office from Hong Kong. Pond succeeds Darren Miller, who recently announced his decision to leave VF for personal reasons after spending the past 28 years with the company.

“We are forever grateful to Timo and Darren as they have played a crucial role in the regional organization and we wish them well in their next chapter,” added Scabbia Guerrini.

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