#Textiles & Apparel / Garment

2021-02-18

adidas starts divestiture process for Reebok

As part of the development of its new five-year strategy, adidas has concluded its assessment of strategic alternatives for Reebok. As a result of this review, the company has now decided to begin a formal process aimed at divesting Reebok. Going forward, the company intends to focus its efforts on further strengthening the leading position of the adidas brand in the global sporting goods market.

Accordingly, adidas is going to report Reebok as discontinued operations from the first quarter 2021 onwards. More details on adidas’ strategic business plan until 2025 will be unveiled at the company’s virtual Investor and Media Day on March 10, 2021.

“The long-term growth opportunities in our industry are highly attractive, particularly for iconic sports brands,” said adidas CEO Kasper Rorsted. “After careful consideration, we have come to the conclusion that Reebok and adidas will be able to significantly better realize their growth potential independently of each other. We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”

adidas acquired Reebok in 2006. As a result of the successful implementation of the turnaround plan "Muscle Up" initiated in 2016, the brand was able to significantly improve its growth and profitability prospects, laying the foundation to unleash its full potential in the highly attractive global sporting goods market.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

Texworld Apparel Sourcing Paris opens with focus on AI, circularity and new sourcing regions

More than 1,000 exhibitors from around the world are gathering at Paris-Le Bourget as Texworld Apparel Sourcing Paris opens its doors from August 31 to September 2. With around 500 textile manufacturers and a similar number of apparel and accessories suppliers, the trade fair reflects the ongoing transformation of global sourcing and the growing diversification of supply regions.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Hong Kong strengthens position as Asia's leading sustainable fashion hub

Hong Kong's position as one of Asia's most prominent sustainable fashion hubs has been further strengthened, with the HKTDC ESG Index 2026 released by the Hong Kong Trade Development Council (HKTDC) for the fashion industry rising to 65.5 in 2026, up 2.3 percentage points from 2025. The increase reflects growing industry confidence in Hong Kong as a premier platform for sustainable fashion development and ESG-related business opportunities.

Première Vision Paris expands innovation focus across fashion and beauty

From September 1–3, 2026, Première Vision Paris will bring together more than 900 exhibitors from across the global fashion value chain. This year's edition places a strong emphasis on Innovation-Tech, highlighting technologies and materials that are reshaping product development, manufacturing and sustainability.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.