In October 2020, the fair will move to the Shenzhen World Exhibition & Convention Center – the world’s largest exhibition venue – and as the fair prepares to upgrade to this larger space, this year’s exhibitors discussed the benefits of exhibiting in Shenzhen.

Intertextile Pavilion Shenzhen offers an ideal place to meet and network with potential clients. At this year’s fair, exhibitors noted good potential from the visitors they met, with high demand for mid- to high-end ladieswear fabrics. With the fair conveniently located nearby local garment manufacturers, some overseas exhibitors noted that they use the fair as a way to promote their brand in the China market. Meanwhile, the focused nature of the fair enabled trade buyers to meet their sourcing targets, and they reported their satisfaction with the quality of the products on offer.

“As a brand, Intertextile is successful because it covers two key textile sourcing regions in China,” explained Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “The Shenzhen fair focuses on the Guangdong area’s increasingly strong hub of garment manufacturers, designers and retailers. The South China market and economy continues to grow and develop, so this is a key area of potential for textile suppliers.”

The fair’s fringe programme was also well received, with good participation reported. Two seminars by testing companies Hohenstein and Testex focused on OEKO-TEX® regulations, while two more seminars focused on Spring / Summer 2020 Fabrics China trends and Autumn / Winter 2020-21 trends for menswear and ladieswear.

Exhibitors’ experiences

“We attend this fair to meet garment producers, because Shenzhen is a garment production centre. We make special fabrics for high-end ladieswear, and at this fair, we have exchanged contacts with buyers from Ralph Lauren and others. The fair promotes itself very well and that is why global brands come here. China can be a challenging market for overseas companies, but over the last 10 years, these fairs have helped us to meet many new customers.”

Mr Mert Faruk, Developer, Sahsa Tekstil, Turkey

“The Chinese market is huge, and still growing, so I came to this fair to find domestic retailers. The economy in South China is very good and there are a lot of retailers near Guangzhou and Shenzhen. Chinese and Korean fashion trends are very similar. Because of this, Chinese brands are really looking for Korean fabrics, so the Korea Pavilion is popular here.”

Mr Kool Lee, Sales Manager, Duckwoo Corporation, Korea

“Our goal is to promote our quality fabrics, especially to mid- to high-end ladieswear brands in Shenzhen and in the Pearl River Delta Region. There’s great potential in the South China market, especially in Shenzhen, in which the ladieswear market is well-developed. We want to use this fair as an entry point to this market.”

Mr Keyman Lo, Sales Director, Aadmix, Hong Kong

“We’ve met 50 customers so far at this fair. China is an important market to us, accounting for 30% of our sales. The buyers here in Shenzhen focus more on quality and this is good for us even if our collections are a little more expensive. Moving the fair to the end of October next year will benefit us as we can introduce our A/W ladieswear to domestic customers.”

Mr Atsushi Yamazaki, President, Crystal Cloth, Japan

“In the first two days of the exhibition, our booth was visited by over 150 buyers, including many designers, and many of them asked for samples from us. We have also met some international buyers from Europe and the US. We would like to expand our network in the South China market since we found more and more buyers are demanding high quality products, and we forecast increasing demand for Japanese design.”

Mr Yu Xiao-feng, Uni Textile, Japan