#Textile processing

2022-11-10

Printful adopts Coloreel technology for unlimited color embroidery production

Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations. This has made embroidery unfit for most designs that have a wide range of colors and gradients, which limits creativity. But thanks to Coloreel's new ITCU technology, prior embroidery limitations have been removed.

Printful will now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to their customers with Coloreel.

“Printful’s new unlimited color embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding,” says Elina Kruze, Head of New Product Development & Merchandising at Printful.

“Through the new and unique possibilities in design, and our integrated digital solution for efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before”, comments Torbjorn Back, CEO of Coloreel.

At the moment, unlimited color embroidery is still in the beta testing phase at Printful, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfillment centers in the coming months.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Groz-Beckert showcases textile innovation at ITMA Asia + CITME 2025 in Singapore

From October 28 to 31, 2025, the global textile industry will gather at ITMA Asia + CITME at the Singapore Expo, where Groz-Beckert will present its latest highlights and innovations across its six product areas – Knitting, Weaving, Nonwovens, Tufting, Sewing, and Spinning – at Hall 5, Booth B301.

Jeanologia shapes the denim of the future at Kingpins with ‘Mediterranean Soul’

Jeanologia, the global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

DORNIER celebrates its anniversary at ITMA Asia + CITME

To mark its 75th anniversary, machine and plant manufacturer Lindauer DORNIER will be presenting the latest developments in its rapier and air-jet weaving machines at ITMA Asia + CITME in Singapore (Hall 2, Stand B401) from 28 to 31 October 2025. The focus will be on energy-efficient weaving technologies, new IoT solutions for networked textile production and systems for the series production of modern fibre composite components.

BCI warns against ‘dangerous dilution’ of EU corporate directives

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.

Pioneering open-source framework shows how early innovation drives a just and net-zero fashion future

The non-profit H&M Foundation, in collaboration with Accenture, has unveiled From Signals to Systems Change, an insight report calling on the fashion industry to rethink its role in transformation. At its core is the Reimagined System Map, a pioneering open-source framework that visualises how early-stage innovation could drive a just and net-zero textile future.