#Textile processing

2022-11-10

Printful adopts Coloreel technology for unlimited color embroidery production

Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations. This has made embroidery unfit for most designs that have a wide range of colors and gradients, which limits creativity. But thanks to Coloreel's new ITCU technology, prior embroidery limitations have been removed.

Printful will now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to their customers with Coloreel.

“Printful’s new unlimited color embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding,” says Elina Kruze, Head of New Product Development & Merchandising at Printful.

“Through the new and unique possibilities in design, and our integrated digital solution for efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before”, comments Torbjorn Back, CEO of Coloreel.

At the moment, unlimited color embroidery is still in the beta testing phase at Printful, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfillment centers in the coming months.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Jeanologia celebrates its 30th anniversary transforming how jeans are produced worldwide

Jeanologia celebrates its 30th anniversary reaffirming the mission it was born with in 1994, to transform the textile industry into a more sustainable, efficient, and human-centered sector. Three decades later, that vision has become a global reality. Today, more than 40 percent of all jeans produced worldwide are made using technologies developed by the Valencia-based company.

Groz-Beckert showcases textile innovation at ShanghaiTex 2025

From December 16 to 19, 2025, the global textile industry will gather at ShanghaiTex at the Shanghai New International Expo Center (SNIEC), where Groz-Beckert will present its latest highlights and innovations across its five product areas – Knitting, Weaving, Nonwovens, Sewing, and Spinning – at Hall N3, Booth A05.

YKK receives ISPO Textrends Awards for circular innovations

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) is pleased to announce that the ISPO Textrends judges have selected YKK's 3D Composite Puller as the Best Product in the Accessories category. They also selected YKK’s NATULON Plus® Fiber Sourced™ zipper with Recycled PET Open Parts as a Top 5 item in the same category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

Cotton Incorporated appoints Bev Sylvester as Chief Marketing Officer

Cotton Incorporated announces the appointment of Bev Sylvester as chief marketing officer. In this newly created role, Sylvester will oversee Cotton Incorporated’s marketing strategy, brand positioning, consumer engagement and global outreach to increase demand for cotton and strengthen its relevance in the marketplace.