#Textile processing

2022-11-10

Printful adopts Coloreel technology for unlimited color embroidery production

Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations. This has made embroidery unfit for most designs that have a wide range of colors and gradients, which limits creativity. But thanks to Coloreel's new ITCU technology, prior embroidery limitations have been removed.

Printful will now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to their customers with Coloreel.

“Printful’s new unlimited color embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding,” says Elina Kruze, Head of New Product Development & Merchandising at Printful.

“Through the new and unique possibilities in design, and our integrated digital solution for efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before”, comments Torbjorn Back, CEO of Coloreel.

At the moment, unlimited color embroidery is still in the beta testing phase at Printful, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfillment centers in the coming months.

Coloreel Group AB files for bankruptcy

Coloreel Group AB, a pioneering Swedish technology company known for its instant thread dyeing technology, today announced that it has filed for bankruptcy. The decision comes after the company's inability to develop its business volume quickly enough and, related to this, secure the necessary financing.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Georg Stausberg, a veteran of the textile machinery industry, takes over as Rieter Group CEO

Georg Stausberg, one of the most experienced executives in the international textile machinery industry, has been appointed Chief Executive Officer of the Rieter Group with immediate effect from 4 November 2026. With more than three decades of industry experience and a long-standing leadership career at Barmag, Stausberg brings extensive technological expertise, international market knowledge and an established network across the global textile industry to his new position.

Jeanologia and BCome connect factory data with Life Cycle Assessment and Digital Product Passports

A new white paper by EIM by Jeanologia and BCome demonstrates how primary environmental data from denim finishing processes can be integrated into a garment's Life Cycle Assessment (LCA) and prepared for use in a Digital Product Passport (DPP). A comparative case study highlights significant improvements at the production stage while also showing how these translate into the environmental performance of the finished garment.

Inside the Making connects denim and sportswear supply chains at Ecomondo 2026

Six European companies are joining forces at Ecomondo 2026 in Rimini to demonstrate how different stages of denim and sportswear production are interconnected. The new initiative, Inside the Making, highlights the importance of cooperation across the textile supply chain in addressing sustainability challenges, from reducing resource consumption to improving transparency and the reliability of environmental claims.

EDANA welcomes definitive EU anti-dumping measures on Chinese PET spunbond

EDANA, the international association serving the nonwovens and related industries, has welcomed the European Commission's decision to impose definitive anti-dumping duties on imports of PET spunbond originating in China. The association considers the measures an important step towards restoring fair competition and safeguarding European industrial capacity.