Sustainable but make it fashion – Neonyt is showing how it’s done

© 2022 Messe Frankfurt
Best of sustainable fashion: In a special off-site Neonyt event on 18 January 2022, the season’s coolest sustainable looks will be shown to a selected audience – in the form of an installation at the Danzig am Platz event location in Frankfurt’s Ostend district.

Carefully curated, inspiringly showcased: On 18 January 2022 at 5:30 pm in its new hometown of Frankfurt, Neonyt is inviting guests to the first fashion presentation after a two-year COVID-induced hiatus. The event is being organised in cooperation with the Fashion Council Germany, with additional support from natural cosmetics brand Dr. Hauschka. Neonyt is organising an installation for the first time – in a special arrangement, 12 models will creatively showcase curated, sustainable multi-brand looks. Sound instead of silence: In addition to the visual presentation, audio and sound recordings will also be played within the space to provide the audience with facts about sustainable fashion.

© 2022 Messe Frankfurt
© 2022 Messe Frankfurt

The Neonyt installation will revolve around key subjects that are currently more topical than ever: air, water, circularity and social topics that cover industry-relevant aspects like CO2 emissions, upcycling, cradle-to-cradle and the textile value chain. It will present the most on-trend national and international sustainable fashion brands and combine small independent and newcomer labels with established brands and designer pieces to create a contemporary fashion installation – this list shows an excerpt from the partaking brands curated by Claudia Hofmann: AA Gold, Agnes Nordenholz, Andy Wolf, Angelo Vintage, Antonia Zander, Bav Tailor, Brachmann, Camper, Ecoalf, Falke, Folkdays, G-Star, Helen Kirkum, Jack Wolfskin x GmbH, Katharina Dubbick, Lanius, Laura Gerte, Marina Moreno, Mies Nobis, Mykita, Natascha von Hirschhausen, Neubau, People, Pugnat, Timberland, Trakatan, Trippen, Vaude and many more. Neonyt is proving that sustainable fashion has never been more stylish.

Sustainable fashion at its best: The Neonyt installation is taking place under the same roof as the Fashion Council Germany’s (FCG) Frankfurt Stage. At 5:30 pm, Atelier Lihotzky will open the doors to the Neonyt presentation at Danzig am Platz. And at 6:30 pm, Susumu Ai and Friends will be showcasing their collections in a fashion show supported by the FCG with a focus on sustainability, inclusion and innovation. Due to the current COVID-19 restrictions, participation in the Neonyt installation and the subsequent fashion show is only possible with prior invitation from the FCG. Anyone who isn’t able to attend in person will have the opportunity to watch the installation in the FFW STUDIO, Frankfurt Fashion Week’s digital content platform.

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