Recycling
Project update: Focus on supply chain readiness and environmental permits
High demand, regulatory support, and supply chain focus
Infinna™ has garnered strong support from leading brands, who have recognized it as a high-quality, sustainable alternative to traditional cotton. Demand remains robust, with much of the future factory’s production capacity already sold through long-term agreements with major brands such as Inditex, Patagonia, PANGAIA, H&M Group, BESTSELLER, PVH Europe, and Lindex. Notable product collaborations, including the latest JACK & JONES collection featuring Infinna™, demonstrate the fiber’s versatility.
As the regulatory landscape in the EU evolves, frameworks like the Ecodesign for Sustainable Products Regulation (ESPR), Extended Producer Responsibility (EPR), and the Green Claims directive are reinforcing the demand for circular solutions. Infinna™ is positioned to play a pivotal role in reshaping the textile value chain to align with these regulations. To support this growth, Infinited Fiber is working closely with supply chain partners to ensure that the transition to large-scale production is seamless. This proactive collaboration ensures that when production increases, the entire supply chain—from fiber creation to finished garments—functions efficiently. Petri Alava, co-founder and CEO of Infinited Fiber Company, emphasized the company’s commitment to preparing the supply chain for increased volume without any delays or need for adjustments.
Kemi update: Environmental permits and partnerships
In Kemi, where the flagship factory is planned, the environmental permit process is progressing smoothly. Following a public feedback period, Infinited Fiber and its utility infrastructure partner, Nevel, responded to comments, and no significant concerns have been raised, indicating the high quality of the permit applications.
Although the conditional lease agreement with Stora Enso for the Veitsiluoto site has expired due to unmet preconditions, Infinited Fiber remains committed to Kemi. The environmental permit process is advancing, and the company expects to move forward once key milestones, such as permit approval and financing, are secured. Cooperation with Stora Enso and Nevel remains strong, with discussions underway to explore new collaborative opportunities. Nevel’s infrastructure services in the Veitsiluoto area continue, and the company sees potential for partnerships around sustainable energy production and circular solutions.
Financing and future growth
Earlier this year, Infinited Fiber successfully completed a €40 million development financing round, ensuring the company is well-positioned to scale up Infinna™ production and pursue broader strategic goals. This funding bolsters the company’s efforts to expand its footprint in the fashion industry and lead the way in sustainable textile innovation. Infinited Fiber is optimistic about the role its circular fiber will play in shaping the future of fashion, with a strong foundation of financial support and industry partnerships driving its vision forward.